There is no magic number of times you should send an email to a client, but there are guidelines as to the frequency of your emails and to prospective clients. By sending out emails and checking the resulting data available through the E2-CRM, you’ll be able to track the responses and learn what works best for your audience. Continue reading

Deciding whether or not you need a telephone answering service isn’t an easy choice. While there may be major benefits to an answering service for your firm, negative aspects apply as well. Here are pros and cons to consider before hiring an answering service. Continue reading

The 2016 Summer Olympics are underway! Now is a great time to ask if your marketing would earn a spot on the podium. We can learn even the simplest lessons from most famous athletes. Let the Olympics inspire your firm’s marketing endeavors. Continue reading

Twitter is considered the great unknown by most attorneys. Although most people have heard of Twitter, it’s sometimes difficult to understand its practical application. Still, Twitter can be a powerful tool when used properly. Let’s clarify exactly what Twitter is and how it can be used to explore uncharted territory of your marketing strategy Continue reading

You are a key part of your firm’s brand. Your headshot is the perfect way to show how you fit into your firm’s brand. Using the right headshot can reinforce who you are and what you do. Potential clients often will make a quick decision about working with you based on a single photo. Continue reading

Clients often ask us what they can do, if anything, to improve their Avvo scores. Truth be told, increasing your Avvo rating takes a few different steps but is worth the effort. Increasing your score can be done (without upgrading to a paid account) using the tips below. Continue reading

As we all know, a strong online presence is important for any business, including yourself and your law firm. The very foundation of your online presence begins with your website domain name. But just how important is your domain name? Let’s talk a little about how to pick a domain and what your next steps should be. Continue reading

As an attorney and a business owner, you know how important marketing is to spread the word about your firm. There has been much debate about whether inbound or outbound marketing brings more clients through the door. However, Integrity Marketing Solutions knows that a combination of inbound AND outbound marketing, both found in the Essential Solution®, provides the most success. Continue reading

How do you or your receptionist answer the phone when it rings? Maybe you say “Hello?” or “Good morning!” or “How may I help you?” How can you tell that you or your team members are answering the phone in the most productive manner? Continue reading

As a part of the on-boarding process, our Account Managers ask new IMS law firms to submit a welcome message for your new website. Take a look at a few of the traits Integrity Marketing Solutions believes are key to an effective welcome message. Continue reading

Ahhh it’s finally summer! The sun is shining, the birds are singing and…you have work to do? It seems that working when it’s beautiful outside is just downright cruel. We all get caught up in the sun-kissed days of summer after hibernating for months on end, waiting for the cold to pass. While the pool may be calling your name, don’t forget to make a splash in your work as well! It’s time to control your procrastination so you can finally relax and enjoy the summertime. Continue reading

In an overall marketing strategy, creating a tagline is rarely the first thing that comes to mind. However, that doesn’t mean a tagline isn’t of importance. Think of a tagline as a pocket-sized tactic that glues your brand together. With smaller businesses, or in your case, a law firm, branding is necessary in attracting new clientele or referral sources. Continue reading

Whether you already have the IMS E2 CRM or are considering investing in this program, strategy is an important part of its successful use. The E2 CRM is a valuable tool for estate planning law firms as it makes building relationships and encouraging retention automatic, but one common misunderstanding is to think of the E2 CRM as a standalone tactic. Continue reading

Many estate planning attorneys believe that a website is a staple of their marketing. Well, they’re not wrong. A website can be the base of your branding, contain credentials, contact information, show off your skills and services and be a go to for potential clients when they are searching to fulfill their needs. Websites, when designed properly and with strategy in mind, are powerful. Continue reading

Wine has been produced and enjoyed for millennia, while quality marketing hasn’t been around for very long. Despite their age differences, wine and marketing have a lot in common. From the harvesting of grapes to the popping of the cork, here’s how marketing employs the same basic concepts of producing a sophisticated glass of vino. Continue reading

The fifth and final post to my Measuring Your Marketing blog series will discuss the AWR report you receive monthly along with your Google Analytics. AWR stands for Advanced Web Ranking. AWR is also the exact name of the third party platform Integrity Marketing Solutions uses to run these reports for you. Your AWR report should help you gauge where you and your firm stand in terms of keyword and local search among search engines, mainly Google and Bing. Continue reading

All the blogs in the series this far have been based on Google Analytics and your Raven Tools account. However, for this post, I want to chat about your outbound marketing through MailChimp. Or, if you’re an E2 user, I’ll briefly touch on what outbound marketing through E2 looks like. Continue reading

The final element I’ll be discussing in Google Analytics is Goals. Goals indicate the number of sessions that resulted in the user submitting some kind of form request to you (Usually a Contact Us Form, Consultation Request, or Workshop Signup). Basically, goals are a simple way to put your mind at ease by tracking measurable leads. Continue reading

Great news - you have all these visitors to your website, but what are they actually doing on your website? This is where the Behavior section of Google Analytics comes into play. With the dissection of behavior, determining how your website content and design is performing becomes simple. Continue reading

As you know, Integrity Marketing Solutions sends a report once a month with your Website’s Google Analytics. You click on the link in the email, and you are taken to your Google Analytics Dashboard to evaluate a handful of numbers. Continue reading

Every March, talk of “seeds,” brackets,” and the “big dance” fill the air at the office, home and even out and about at the grocery store. You’re constantly pestered by co-workers to join the office bracket challenge and your friends invite you to endless watch parties. College basketball fans simply go, well, mad in March! However, as an attorney, March Madness® has a different meaning. Continue reading

All of us at IMS are done with the cold weather and ready for a little sunshine!! The month of March promises the first day of spring and warmer days to come, blooming flowers and fresh starts – which means it’s the perfect time to do a little spring cleaning. Continue reading

Have you noticed that IMS is presenting a lot of webinars? Here’s why.We understand that your time is precious and needs to be managed meticulously. By hosting webinars during the lunch hour, we can present a wide range of materials to you and send a recording of the webinar to those who register in advance of the webinar. Continue reading

We’ve all been endorsed for one skill or another on LinkedIn. Most people don’t fully understand what LinkedIn endorsements do. Sometimes people even get endorsed for a skill they didn’t know they had from a person they’ve never met. This raises a number of questions. Continue reading

Valentine’s Day is quickly approaching and talk of love and relationships is in the air! Marketing also has a lot to do with relationships – client relationships, that is. Now is the perfect time to look at ways to make client relationships that last! Continue reading