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Bishop BIG Ideas
Toronto
We help you create and package your BIG Ideas
Recent Activity
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Your elevator speech is everything, get it right How do you respond when someone asks you about your business? Do you have something interesting to say? Does your story have a "hook" that makes people ask more questions? Does your story make prospects want to meet with you? Is your... Continue reading
Posted Feb 14, 2019 at The BIG Idea School
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Name Your BIG Idea Giving your BIG Idea a brand name turns your invisible box into something your prospects and customers will be able to see more clearly. It will also focus the mind of your prospects and make your BIG Idea easier to remember. Once you use a brand... Continue reading
Posted Feb 12, 2019 at The BIG Idea School
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The Three Boxes When you give your prospects three choices, most of them will choose the middle option, which is usually called the regular to denote that it is the most popular selection. This helps you up-sell prospects into a more expensive package, while making them feel empowered at the... Continue reading
Posted Feb 12, 2019 at The BIG Idea School
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The Three Boxes When you give your prospects three choices, most of them will choose the middle option, which is usually called the regular to denote that it is the most popular selection. This helps you up-sell prospects into a more expensive package, while making them feel empowered at the... Continue reading
Posted Feb 12, 2019 at The BIG Idea School
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Create A Line-Up In a typical sales situation, the salesperson is trying to get the customer to buy the product or service. However, this is not necessary the best approach because the customer then has all of the power. They can decide if they want to buy the product, and... Continue reading
Posted Feb 12, 2019 at The BIG Idea School
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Attract More Prospects With Free Value In the face of endless sales and marketing messages (more than 6,000 a day on average), consumers have retreated into a bunker. We call it The Sales Pitch Bunker. They don't want to hear another sales pitch if they can help it. That makes... Continue reading
Posted Feb 12, 2019 at The BIG Idea School
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One of the primary objectives of BIG Idea marketing is to attract more ideal customers. These are customers you love to work with. They appreciate the special value you provide. They're willing to pay you properly for your premium products and services. And they recommend you to their friends and... Continue reading
Posted Oct 8, 2018 at The BIG Idea School
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There are two ways to grow your business: Get more fast food customers, or start building a gourmet business for higher-quality customers. While both options are viable, we have found that entrepreneurs who run gourmet companies make more money and work less. They also feel more fulfilled. All of the... Continue reading
Posted Sep 20, 2018 at The BIG Idea School
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Most companies are held back from greater success because they have too many different kinds of customers or clients. When they started their company, they did business with anybody who would buy their products or services. Over time they accumulated many different kinds of customers. While this may be seen... Continue reading
Posted Jun 13, 2018 at The BIG Idea School
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To stand out from your competition, attract the attention of more great prospects, and make more money, you need to come up with a BIG Idea, something new, better and different. But as we have seen, a product-first mindset can stop you from coming up with BIG Ideas because you... Continue reading
Posted Apr 15, 2018 at The BIG Idea School
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Most entrepreneurs and salespeople make sales by knocking on doors. They make cold calls, they do networking, and they ask clients for referrals. These dynamic actions often scare off potential prospects because they don't like dealing with salespeople. Marketing on the other hand uses psychology to get prospects to call... Continue reading
Posted Apr 11, 2018 at The BIG Idea School
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Many companies are not able to grow in today's marketplace because they are stuck in The Product-First Trap. People and companies fall into this trap when they think first and talk first about their products and services. When asked what they do, they say: I am a dentist. I am... Continue reading
Posted Apr 11, 2018 at The BIG Idea School
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When you determine your BIG Idea, you need to package it properly so people will be able to quickly appreciate the value of it. In many cases, the value you provide is intangible, so it is even more important to package it so that people can see it. Packaging has... Continue reading
Posted Apr 6, 2018 at The BIG Idea School
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To stand out from your competition, attract more higher-quality customers, and make more money, you need to package a BIG Idea. something new, better, and different. Not just any idea, a really BIG Idea. It’s not enough to be different, you have to be a lot different. Think about it... Continue reading
Posted Apr 6, 2018 at The BIG Idea School
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Most companies are held back from greater success because they have too many different kinds of customers or clients. When they started their company, they did business with anybody who would buy their products or services. Over time they accumulated many different kinds of customers. While this may be seen... Continue reading
Posted Apr 6, 2018 at The BIG Idea School
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Buy Quibberish at quibberish.club Continue reading
Posted Jun 13, 2016 at Quibberish®
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Recently a real estate agent got mad at me during one of my speeches. He was furious because I talked about a new company called feeDuck that is disrupting the real estate industry in Canada. The company sets up 24-hour auctions where real estate brokers bid on listings by lowering... Continue reading
Posted Feb 14, 2016 at The BIG Idea School
Here is another blog post. Continue reading
Posted Jan 25, 2016 at New Factory Review
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This is a story about carbon engineering Continue reading
Posted Jan 25, 2016 at New Factory Review
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This is a story about fee duck. Continue reading
Posted Jan 25, 2016 at New Factory Review
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Sometimes, we can be blind to opportunities right in front of us. Back in the 90s, I published a magazine for the motion picture division at Kodak. It was a great gig. I interviewed Hollywood film crews and met some movie stars. The money was serious. I sent them big... Continue reading
Posted Jan 25, 2016 at The BIG Idea School
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You might not be interested in the future, but the future is interested in you. As a business and marketing coach, I observe that most business people don't think enough about the future. They're so busy taking care of today, and dealing with problems created in the past, that they... Continue reading
Posted Jan 4, 2016 at The BIG Idea School
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Love Quibberish? Buy it at www.quibberish.club Continue reading
Posted Jan 3, 2016 at Quibberish®