I believe when giving advice you should never give to much. You should give the guidelines but then it is up to the individual on what they want to make of the information because in reality as a parent/teacher/coach/mentor you can tell people a million different things but it all comes down to that other person's attitude on what they want to make of the situation. So for me that's my advice. You can either decided your going to kick ass on this project or not. Believe in yourself that you are going to get it done and stick to... Continue reading

I am excited for class this week because we will learn the right format in how to put these PowerPoints together. I feel that I have so much information that I want to put it all on the PowerPoint anyways I know that's not what you are supposed to do. I just think this topic is very exciting to work. My hope is though that since Braxton is now moving in a direction of doing more with their coffee we are not to late to capitalize on this new product development/innovation tools project. We still want to wow them and... Continue reading

I am not very nervous for this meeting. I just hope we are on the right track and get good feedback to keep improving our project. We still have a ton of work to do but I am feeling good that we will get everything done on time. It is really fun working on this project and everyday I work on it I seem to get a little bit more excited about the project. Today I just need to gather some more information and then pull stuff together for Drew's meeting. Then tomorrow just keeping pulling stuff together to get... Continue reading

This week we are finishing up the research and pulling together the PowerPoint. Excited because the more I do on the this project the more it grows and people provide different ideas and different directions that this project can go. Honestly at this point if I can provide the research I wouldn't be surprised if someone picked up this project and explore in a big time company. Only because the industry I am currently working in is on a huge explosion point right now. I can't wait to present the ideas I have with back up research! Glad I got... Continue reading

I think I learned a lot in this past week about myself and this project. I think I finally understood so much why they are being so hands off as a client and I just had to accept that I'm a full adult now and someone holding my had in any way, event a little, is not going to be there anymore. They except me to deliver a project in something they "don't know" and show them how it can benefit their business. They want it to be innovative but at the same time aliened with their core values. I... Continue reading

This week we are just gathering all of our information and putting it together. Finding the data then outlining how it will be effective for Braxton to use. David and I have come up with some really good ideas and if we can show them with the data how they can link together we think they will be really excited about them. I hope Braxton likes these new ideas we give but I think we will be fine if we have the data to support what we are thinking, plus it is innovative so that goes along with their ideas... Continue reading

After finally talking to someone else at Braxton I feel that we are moving in a better direction. My fear of that they didn't know we were working with them was confirmed but that also allowed us to ask a lot of questions. He provided us with data stuff and directions that we could move in for the project. Anyways, we are basically starting over in week 7 I think we will still get this done on time. Since we at least now know the direction that is a betterment for the project. I wish we could have linked up... Continue reading

This week we are for sure meeting with Braxton on Tuesday, which is a good start with us for our group. Hopefully during this meeting we can put down exactly what type of research they are wanting to go with from the different ideas we throw out. This meeting will help us understand exactly what direction we are going to move in from here on out for the project. We also have been looking at setting up meetings with other companies to understanding how Braxton is selling in the market place, hopefully we can get this data. Or somehow outline... Continue reading

After David and I met with Drew I think we are now moving onto a track that seems better for the project. As of right now, we are going to help full out more of Braxton's brand and add things that they can go into their brand book. We think they have a good foundation to marketing right now but we could help them focus in more on connection of that brand promise to the customers. So instead of their brand just telling the customers what they are, the people that are associated with the brand will believe that's who... Continue reading

This past week we came up with more ideas for the project but until we have a follow up meeting with everyone from the company this upcoming week we cannot send out our survey. Mostly because we need to make sure we are on track with the whole company before sending that out and we need to ask which types of markets if they preferred us to ask. After this week though we should be more caught up on what we are looking for in our project. For this week we are hoping to have our whole company meeting with... Continue reading

After meeting with my client I feel that this project could go in so many directions. There isn't really any structure for this project, it seems, except for the fact they want to sell a co-branding experience that seems authentic to the customer. Though this task is not outline clearly, my partner and I have found ourselves coming up with so many different ideas. For now, I am not exactly sure which direction to take this project. We still need to meet with Graters and understand their positioning and how they liked co-branding with Braxton as well, hopefully we get... Continue reading

I will keep this short as I keep trying to post to on this site but it will not go through. First, I was a little nervous about the capstone after our first class but I think that Drew is just trying to set the stage for us. I rather that in a way to because at least we know what we are getting into before the project and do not have to figure out how hard it is during our project. As for working with Braxton brewing, I am very excited. I have done four other projects, during my... Continue reading