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Pete Taylor
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But your final decision will be greatly influenced by what your fans ask for, whether you like it or not. It's called peer pressure.
Toggle Commented Apr 14, 2015 on Data Is Power For Indie Musicians at hypebot
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Give your fans everything they want? If you're referring to merch items and concert locations, then yes, do all you can to please your fans. But your music isn't a product. It's your message to the world. Don't let data drive your creative decisions.
Toggle Commented Apr 13, 2015 on Data Is Power For Indie Musicians at hypebot
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Tv/film placements, video game placements, retail store soundtracks and brand sponsorships are how a songwriter can make $$$. Free streaming is a gateway to each of these sources of income.
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Carla, It sounds like you're referring to a Presskit, not a band's website. I suggest you check out www.presskit.to if you'd like to create a package for journalists and PR.
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Going to have to disagree with you on this one. I've designed websites and other marketing material for major label and independent artists over the past 5 years. As of 2015, an artist website is the last place an interested fan or label rep will visit, simply because it does not display a measurement of fan engagement, and content is often out of date. To eliminate this risk, managers are asking artists to remove bio, pics and music so viewers will feel the need to visit your social networks in order to learn more about the artist. Merch sales, tour dates and social media links are all that should be on an artists's website. Take a look at Lorde's website for proof: http://lorde.co.nz Your biography should be on Google+ and Wikipedia (if you have fans who are willing to write about you.) Your photos should be made public on Instagram and Google+. Your music samples should be on Soundcloud. Each of these three media outlets will help increase fan engagement and high SEO (google search) rankings. Many big artists are now using Tumblr to build their websites. Templates are inexpensive and easy to setup, and your fans can repost your content. Shoot me an email at petetaylor@me.com if you're interested in learning more about digital music marketing. Happy to share my advice!
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Jan 28, 2015