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Ian McKenzie
Philanthropist, Writer, Matcha Drinker, Marketeer.
Recent Activity
I have paused this project for the time being whilst I concentrate on my e-commerce business. Prioritisation is key. www.lucidmatcha.com Thanks! Continue reading
Posted Nov 26, 2015 at McKenzie
A solid quote from Jay Levinson's Guerrilla Marketing - “If you can talk to them about themselves, you'll have their full attention.” Continue reading
Posted Nov 13, 2015 at McKenzie
Tomorrow I will be attending The Festival Of Marketing at the Tobacco Dock, an event set up by the Marketing Week Magazine. No doubt, throughout this event I will have lots of conversations with many like minded people, which I thoroughly enjoy. However, what I have noticed in this kind... Continue reading
Posted Nov 11, 2015 at McKenzie
Despite the constant reminders, there are still thousands of businesses that I believe have failed to adapt to this simple concept. When you enter a PC World store and see that their own internal systems used for selling their products are lagging and out dated, that’s marketing. When you enter... Continue reading
Posted Nov 10, 2015 at McKenzie
If the only topic of conversation surrounding your product is that it is too expensive, you simply have not given your customers anything else to talk about yet. Continue reading
Posted Nov 9, 2015 at McKenzie
We can not alter where or how we started off in this world. We do not have the power to do everything we want to do and all the choices we make bring consequences. The choices that we make - the food we consume, the way we allocate our time,... Continue reading
Posted Nov 8, 2015 at McKenzie
It's a word that we are all guilty for over using and it's one that is pretty useless. We all talk about how busy we are and how we couldn't do x because we were too busy. This can come across as two things - a) you haven't yet found... Continue reading
Posted Nov 7, 2015 at McKenzie
The price you pay, the service you receive or even the answer you're given should not always be taken as final. It is there to be challenged. If you take everything you see as correct and factual then how can you expect innovation to occur? The founders of Uber identified... Continue reading
Posted Nov 6, 2015 at McKenzie
It all started about 15 months ago when my friend and I attended a beginners Vedic meditation course in the heart of Soho. There we were being lectured by a man who you felt spell bound by, at the time it crossed my mind he was a salesman as I... Continue reading
Posted Nov 5, 2015 at McKenzie
You're in the car with your family driving to the Air BNB rental in the countryside you've booked for the weekend. You smile with excitement once you pass a field of cows, you know, the black and white cows that you used to see drawings of when you were a... Continue reading
Posted Nov 4, 2015 at McKenzie
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Oct 29, 2015