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Zoltan von Dienes-Oehm
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The question is whether to analyze compression users in general or separate them out between Veneus disease & Lymphodema disease patients to determine whether either of the two approach their purchasing habits differently - and if so - how? Kailey and I had a briefing with Tom this past Thursday and he was very much interested in the qualitative portion of our plans. He had interesting insights with respect to the people who needed the compression therapy versus ones who just wanted it. The more they needed it, the more they were apt to be brand aware. This falls in... Continue reading
Posted Feb 15, 2016 at CAPSTONE!
Loved reading the GBI (Global Business Intelligence) Research report furnished to us from Tom at Juzo - thank you! It outlines the compression therapy market to date and offers forecasting data into 2019. It truly put into context what we're dealing with and the players involved on a larger scale - exactly what we've been tasked to do. The tight marketplace and how one break-away idea could dramatically change the field was truly an eye opening discovery - I now see the "raison d'etre" of this endeavor - this could be big! I met with Cheryl Ladd of Ladd Research... Continue reading
Posted Feb 8, 2016 at CAPSTONE!
I had a moment of panic not long ago as I tabulated the perceived steps to come up with a good plan of attack. The steps weren't the daunting part - but was hidden inside it - the research - the unknown obstacles yet to be discovered which hinders the subsequent portions. Luckily Kailey put it in a more tangible perspective which alleviated my worry - for now. The unknowns remain - the tasks that lay ahead are many - but I think Kailey and I now have a good grasp of what needs to happen and when in order... Continue reading
Posted Jan 31, 2016 at CAPSTONE!
When Drew first assigned Juzo Inc. to Kailey and I, the first thing I did was check out what it was - what it does - who it serves. I was excited to see that it's a fabric medical device company for it aligns so perfectly with existing challenges and opportunities from my current employer - Standard Textile - drawing parallels was my initial inclination. After Kailey and I spoke with Tom Musone, Director of Marketing at Juzo via conference call, we learned quickly that it was more than what we found so far - namely that we're dealing with... Continue reading
Posted Jan 24, 2016 at CAPSTONE!
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Jan 12, 2016