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Chris McNeil
Charleston, SC
Founder and President of Pensarc Internet/Experience Marketing Agency, Multiple innovation award winning marketing consultant, NLP Master Practitioner, developer, guitarist
Interests: Breakthrough Marketing, Web Development, Innovation, NLP, Guitar, Rock Music
Recent Activity
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"Doing it (thought leadership) well means understanding thought leadership has a structure. Because it has a structure, it can be managed, measured, and optimized as the basis of all of your marketing," I wrote in the previous Pullfillment post, the Pullfillment Gap. And, in case you are landing on this... Continue reading
Posted Sep 29, 2019 at Pullfillment
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Print marketing helps a business stand out in a crowded digital world and, like analog music, it can take more care and thought. And, similarly, it’s worth it. Here are 9 points to help you consider when to talk to a print expert versus pressing a few buttons for a DIY print job. Continue reading
Posted Sep 18, 2019 at Print in a Digital World
Ever hear a businessperson wonder out loud if he or she would be doing enough marketing with only the web? Know …. for nearly every business, physical media is always necessary for complete marketing. Here’s 8 powerful reasons why: 1. It Cuts Through the Clutter It’s not about what's "enough"... Continue reading
Posted Jul 17, 2019 at Print in a Digital World
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Symbiosis: It’s not print versus digital... It’s print plus digital for 1+1=3. And the intricacies of print marketing require years of experience* to know what tools and products fit each situation best . Continue reading
Posted Jul 3, 2019 at Print in a Digital World
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Pull Basics Pull = expressing demand, what customers give in exchange for an intended ... Pullfillment, which is what they get in exchange The Pull to Pullfillment conversion process is an attempt by customers to move from a current state to a desired state. It’s like they pull a piece... Continue reading
Posted Jun 24, 2019 at Pullfillment
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Your Business is a Black Box No matter what size your business . . Profits result from what it creates that is outside of your business. That's where your customers are and where they enjoy the benefits of what you offer. Inside the black box, invisible to customers, is only... Continue reading
Posted Jun 23, 2019 at Pullfillment
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When Ben Franklin ran a print shop over two hundred years ago, it was hard work for the printer, and choices for the customer were limited – paper stock and size, a limited selection of fonts, and no choice about print color. Your job had to look good in black ink. That’s it – black ink.In today’s world, however, choices about printing can be much more complex: these include multiple ways to print, a broad spectrum of colors, and a plethora of font and design choices. Continue reading
Posted Apr 7, 2019 at Print in a Digital World
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Pull (verb) - to draw or haul toward oneself or itself, in a particular direction, or into a particular position. Fulfillment (noun) - the state or quality of being fulfilled; completion; realization. Pull + Fulfillment = Pullfillment Pullfillment is customers’ experience of receiving the value they pulled for. So converting... Continue reading
Posted Mar 15, 2019 at Pullfillment
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Learning to perceive and adapt to new paradigms early can avoid paradigm paralysis. The greatest spoils, however, go to those who see the invisible and bring it to life: The Paradigm Leaders Continue reading
Posted Jan 23, 2017 at Paradigm Vectors
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New paradigms and the responses to them follow 3 types of vectors. A Paradigm Leader initiates a new paradigm. A Paradigm Adapter perceives a paradigm shift and adjusts to it. A Paradigm Victim stays stuck in the old paradigm. Continue reading
Posted Jan 20, 2017 at Paradigm Vectors
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Paradigms are entrenched mindsets that acts as filters. They vary in their scope from personal to global. While paradigms may seem durable, they can dissolve quickly. Continue reading
Posted Jan 20, 2017 at Paradigm Vectors
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The Acura NSX video-model car strategy checks 4 key boxes for great experience marketing: personalized, unexpected, involves the major senses, evokes strong emotion. Continue reading
Posted Dec 22, 2016 at Experience Marketing
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Quotes about innovation to provide energy and insights for business breakthroughs Continue reading
Posted Dec 17, 2016 at Mental Game of Biz
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Customer Experience Marketing is where to compete to win in 2017. Customers are 5.2X more likely to purchase from companies with a great customer experience. Continue reading
Posted Dec 16, 2016 at Experience Marketing
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To brand effectively in the new economy , a business needs to create distinctive, positive customer experiences aligned with the intended brand. Online reviews and social media have added the transparency that makes this necessary. Continue reading
Posted Dec 8, 2016 at Experience Marketing
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This post outlines a simple yet powerful strategy of organizing media to help initiate, design and support an experience marketing program. What is the definition of experience marketing? Remember a time when you had a great experience with a company above and beyond what you expected? They may have been... Continue reading
Posted Nov 18, 2016 at Experience Marketing
21 quotes on how Experience Marketing is built from the convergence of marketing and service and on how the internet has made Experience Marketing more necessary. Continue reading
Posted Nov 14, 2016 at Experience Marketing
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Experience Marketing is a program of scripting, orchestrating, and promoting memorable customer adventure stories as the center of a company's promoted identity. Continue reading
Posted Nov 12, 2016 at Experience Marketing
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With our attention scattered by multiple devices and a steady stream of emails, learning and implementing the peak performance flow state has more relevance and strategic advantage than ever. Continue reading
Posted Oct 18, 2016 at Mental Game of Biz
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Introduction to The 6 Levels of the Aligned Team- Creating a Congruent Peak Performance Company Continue reading
Posted Oct 3, 2016 at Mental Game of Biz
Can you imagine how things would be different if Musk is right and we are in a simulation? .... if you found you are living in a big video game and nothing you experience is real in the manner you thought it was? Continue reading
Posted Sep 13, 2016 at Mental Game of Biz
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Thought experiments can trigger breakthrough ideas. Here, we consider a method of using the mind's abstract visual thinking abilities to stimulate innovation with The Abstract Sculpture thought experiment. Continue reading
Posted Aug 30, 2016 at Mental Game of Biz
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This is the second of the Thought Experiments to Inspire Innovation. Last time, we looked at the Model of Excellence method. Here, we are digging deeper into the Time Machine. Continue reading
Posted Aug 24, 2016 at Mental Game of Biz
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The field of NLP was largely founded on modeling excellence. The founders created a syntax that decoded the essential aspects of high level achievement into replicable components that could produce similar results. It works in part because it is easier for a beginning entrepreneur to see Steve Jobs coming up with an innovation that reinvents his field than to see himself doing it. Continue reading
Posted Aug 22, 2016 at Mental Game of Biz
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The right thought experiment is an exquisite tool for generating new possibilities. This post aims to set the stage for such a mental journey and share an overview of six suitable thoughts experiments. Continue reading
Posted Aug 18, 2016 at Mental Game of Biz