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Cyber PR
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It's not the number of fans an artist has, but rather their level of commitment that matters, says Ariel Hyatt of CyberPR. It's true fans, those emotionally connected to the artist, that matter. Understanding fan commitment and building an emotional bond are essential to building a meaningful fanbase. Hyatt offers... Continue reading
Posted Jul 29, 2019 at hypebot
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Mastermind groups can provide the support that helps smart people do great things. Ariel Hyatt of Cyber PR has successfully brought this widely praised networking meets group therapy practice into the music world and shows you how you can too. By Ariel Hyatt of CyberPR “Alone we can do so... Continue reading
Posted Jul 25, 2019 at hypebot
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The demise of PledgeMusic left many musicians doubting the legitimacy of crowdfunding. But the music marketing experts that we've interviewed still strongly still believe in music crowdfunding even as they experiment with alternatives. Ariel Hyatt of Cyber PR offers four alternatives to PledgeMusic and examines the pros and cons of... Continue reading
Posted Jun 14, 2019 at hypebot
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While Spotify deserves kudos for its free Artist toolkit, no music service has provided more opportunities for artists to connect with fans than Pandora. Pandora AMP (Artist Marketing Platform) is an offering that its competitors can learn from. _____________________________ By Ariel Hyatt of CyberPR Pandora has been working hard to... Continue reading
Posted May 29, 2019 at hypebot
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Many artists spend so much time and energy writing and recording their music, that they almost ignore the essential steps needed to prepare for and launch its release. Veteran music publicist Ariel Hyatt has created a template to help artists avoid this crucial mistake. _______________________________ By Ariel Hyatt of Cyber... Continue reading
Posted May 21, 2019 at hypebot
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The goal of most musicians is simply to earn a living doing what they love. But in this DIY, D2F, streaming and social media era, that goal can seem both simultaneously attainable and a million miles away. Ariel Hyatt talks to Eli Lev, who is making his living as an... Continue reading
Posted May 9, 2019 at hypebot
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Crowdfunding has become a key tool in the DIY artist toolkit, but doing it successfully is harder than it looks. Here Cyber PR's Ariel Hyatt does a little myth busting to help set the stage for success. By Ariel Hyatt of Cyber PR The more I study the realities of... Continue reading
Posted May 3, 2019 at hypebot
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As old school as it may sound, email is still the most effective and consistent way to communicate with and monetize your fans. Here, Ariel Hyatt and the CyberPR offer a step by step guide to building a massive email list. By Ariel Hyatt of CyberPR You probably have some... Continue reading
Posted Apr 15, 2019 at hypebot
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"I launched my company at SXSW in 1996 with a dream to be a publicist and a stack of orange business cards that I had stayed up all night perfecting at Kinkos the night before I arrived in Austin," writes Ariel Hyatt of CyberPR. "I remember seeing Joan Osborne and... Continue reading
Posted Mar 13, 2019 at hypebot
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Ariel Hyatt and hear team at CyberPR share 7 tactics to use to first activate any fan base around a holiday music promotion to build engagement or sales – or both. It is that time of year again…. The HOLIDAZE! For artists, there is no better time to work on... Continue reading
Posted Dec 6, 2018 at hypebot
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Suz of The Rock/Star Advocate and Ariel Hyatt and her Cyber PR team join forces to share the bad news along with the good regarding why your last music release failed. Read and learn. This post is 2 parts and comes from my friend Suz who is also known as... Continue reading
Posted Oct 31, 2018 at hypebot
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So many music marketing opportunities, and so little time to implement them. The crack team at CyberPR offers this impressive overview of all the worthwhile music marketing platforms to help you choose where to put your efforts. By Ariel Hyatt and the team at Cyber PR The Musician’s Guide to... Continue reading
Posted Oct 25, 2018 at hypebot
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While there are alternatives, Facebook is still the top promotional tool for most artists and labels. But the rules about what gets promoted on Facebook continually change making it difficult to grow your Page following. Ariel Hyatt and her team at CyberPR offer some solutions. _________________________________ By Ariel Hyatt and... Continue reading
Posted Sep 27, 2018 at hypebot
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Ambient fans. You know the one's were talking about even if you've never heard the term before. "They are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music." Yet... ____________________________... Continue reading
Posted Jul 25, 2018 at hypebot
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Many artists do not feel comfortable posting about themselves endlessly or hyping up their new releases constantly. For those of you who fall into this category, you will love this post. A fabulous way to inspire and unite with your tribe is by creating a charity fundraiser which is easy... Continue reading
Posted Jul 24, 2018 at hypebot
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Summer is the slow season for some, but Ariel Hyatt of CyberPR believes that it is a great time to connect with fans and gain new ones. Here she looks at generating more Likes across social media and streaming sites. _____________________________ By Areil Hyatt of CyberPR Summer is ON! And... Continue reading
Posted Jul 12, 2018 at hypebot
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Notice you're getting a lot more opt out and terms of service updates lately? The reason is The General Data Protection Regulation, a law designed to protect online privacy in the EU. But did you know your website and email list must also be GDPR compliant? __________________________________ By Ariel Hyatt... Continue reading
Posted Jun 11, 2018 at hypebot
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"I spoke on an incredible panel for AIMP here in New York City a few nights ago all about branding and marketing," writes Ariel Hyatt of CyberPR, "and in a roundtable discussion after, an artist asked me what my history was in the music business. he asked, “How do you... Continue reading
Posted May 9, 2018 at hypebot
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Finding their voice, targeting goals and implementing a winning strategy is a concern for every musician. Ariel Hyatt of CyberPR offers a solution. Far from a cookie cutter approach, her VIP Strategy Day is centered around personalized coaching. Here's your invitation: _____________________ First, Is This You? I have something I... Continue reading
Posted Mar 27, 2018 at hypebot
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Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results. ________________________________ Guest post by Ariel Hyatt... Continue reading
Posted Jan 18, 2018 at hypebot
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Year end reviews. New Year's resolutions. Whenever and however goat setting happens, it's a good thing. After all, how many of us have found ourselves at the end of the year without accomplishing many of the things we promised ourselves and others that we'd do? Here Ariel Hyatt and her... Continue reading
Posted Jan 12, 2018 at hypebot
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Social media is often the magic bullet that clears the path to success for many artists, but the alchemy behind that firepower is a mystery to most. Ariel Hyatt of Cyber PR has created a system for helping to focus your efforts by identifying and engaging the correct audience. ___________________________... Continue reading
Posted Dec 21, 2017 at hypebot
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There is something crucial that most of you are missing… In the age of social media we are all focusing on Instagram, Twitter, and Facebook and, we’ve forgotten an important basic: Your online press kit – the asset that makes it easy for others to publicize your brand. In many... Continue reading
Posted Dec 20, 2017 at hypebot
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Ariel Hyatt and her Cyber PR team have been working for years to teach musicians the basics of social media and online fan interaction; and we've always done our best to help spread the word. But too many musicians and music marketers don't seem to have gotten the memo. ___________________________... Continue reading
Posted Dec 1, 2017 at hypebot
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A well written artist bio is the gateway to more attention from the media. But most artists spend less time on making theirs good than they do tuning up before practice. Here Ariel Hyatt and her team at Cyber PR offer tips and guideline to create a kick-ass artist bio.... Continue reading
Posted Nov 27, 2017 at hypebot