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Cyber PR
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Ariel Hyatt and hear team at CyberPR share 7 tactics to use to first activate any fan base around a holiday music promotion to build engagement or sales – or both. It is that time of year again…. The HOLIDAZE! For artists, there is no better time to work on... Continue reading
Posted Dec 6, 2018 at hypebot
Suz of The Rock/Star Advocate and Ariel Hyatt and her Cyber PR team join forces to share the bad news along with the good regarding why your last music release failed. Read and learn. This post is 2 parts and comes from my friend Suz who is also known as... Continue reading
Posted Oct 31, 2018 at hypebot
So many music marketing opportunities, and so little time to implement them. The crack team at CyberPR offers this impressive overview of all the worthwhile music marketing platforms to help you choose where to put your efforts. By Ariel Hyatt and the team at Cyber PR The Musician’s Guide to... Continue reading
Posted Oct 25, 2018 at hypebot
While there are alternatives, Facebook is still the top promotional tool for most artists and labels. But the rules about what gets promoted on Facebook continually change making it difficult to grow your Page following. Ariel Hyatt and her team at CyberPR offer some solutions. _________________________________ By Ariel Hyatt and... Continue reading
Posted Sep 27, 2018 at hypebot
Ambient fans. You know the one's were talking about even if you've never heard the term before. "They are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music." Yet... ____________________________... Continue reading
Posted Jul 25, 2018 at hypebot
Many artists do not feel comfortable posting about themselves endlessly or hyping up their new releases constantly. For those of you who fall into this category, you will love this post. A fabulous way to inspire and unite with your tribe is by creating a charity fundraiser which is easy... Continue reading
Posted Jul 24, 2018 at hypebot
Summer is the slow season for some, but Ariel Hyatt of CyberPR believes that it is a great time to connect with fans and gain new ones. Here she looks at generating more Likes across social media and streaming sites. _____________________________ By Areil Hyatt of CyberPR Summer is ON! And... Continue reading
Posted Jul 12, 2018 at hypebot
Notice you're getting a lot more opt out and terms of service updates lately? The reason is The General Data Protection Regulation, a law designed to protect online privacy in the EU. But did you know your website and email list must also be GDPR compliant? __________________________________ By Ariel Hyatt... Continue reading
Posted Jun 11, 2018 at hypebot
"I spoke on an incredible panel for AIMP here in New York City a few nights ago all about branding and marketing," writes Ariel Hyatt of CyberPR, "and in a roundtable discussion after, an artist asked me what my history was in the music business. he asked, “How do you... Continue reading
Posted May 9, 2018 at hypebot
Finding their voice, targeting goals and implementing a winning strategy is a concern for every musician. Ariel Hyatt of CyberPR offers a solution. Far from a cookie cutter approach, her VIP Strategy Day is centered around personalized coaching. Here's your invitation: _____________________ First, Is This You? I have something I... Continue reading
Posted Mar 27, 2018 at hypebot
Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results. ________________________________ Guest post by Ariel Hyatt... Continue reading
Posted Jan 18, 2018 at hypebot
Year end reviews. New Year's resolutions. Whenever and however goat setting happens, it's a good thing. After all, how many of us have found ourselves at the end of the year without accomplishing many of the things we promised ourselves and others that we'd do? Here Ariel Hyatt and her... Continue reading
Posted Jan 12, 2018 at hypebot
Social media is often the magic bullet that clears the path to success for many artists, but the alchemy behind that firepower is a mystery to most. Ariel Hyatt of Cyber PR has created a system for helping to focus your efforts by identifying and engaging the correct audience. ___________________________... Continue reading
Posted Dec 21, 2017 at hypebot
There is something crucial that most of you are missing… In the age of social media we are all focusing on Instagram, Twitter, and Facebook and, we’ve forgotten an important basic: Your online press kit – the asset that makes it easy for others to publicize your brand. In many... Continue reading
Posted Dec 20, 2017 at hypebot
Ariel Hyatt and her Cyber PR team have been working for years to teach musicians the basics of social media and online fan interaction; and we've always done our best to help spread the word. But too many musicians and music marketers don't seem to have gotten the memo. ___________________________... Continue reading
Posted Dec 1, 2017 at hypebot
A well written artist bio is the gateway to more attention from the media. But most artists spend less time on making theirs good than they do tuning up before practice. Here Ariel Hyatt and her team at Cyber PR offer tips and guideline to create a kick-ass artist bio.... Continue reading
Posted Nov 27, 2017 at hypebot
Out of your online following, how many true “fans” do you actually have - people who know you, like you, trust you and would part with money to hire or support you? It's a questioned asked often by Ariel Hyatt and her team at Cyber PR. Do you know what... Continue reading
Posted Nov 17, 2017 at hypebot
In the panel How Streaming Playlists Work and How to Get On Them, that took place a MONDO 2017 Streaming Promotions, Co-Founder, Charles Alexander Sung Cho, Founder and CEO, Chartmetric, Brian Vinikoor, Sr. Director Strategic and Digital Partnerships at mtheory, Brian Popowitz ,General Manager Blackbox, and Jason Jones Director of... Continue reading
Posted Oct 18, 2017 at hypebot
Ariel Hyatt of CyberPR shares takeaways from two important panels at the recent MONDO.NYC gathering: Case Studies in Digital and Traditional Grassroots Artist Development and How Streaming Playlists Work and How to Get On Them. _______________________________________ By Ariel Hyatt of CyberPR At MONDO.NYC, I attended two of the best panels... Continue reading
Posted Oct 13, 2017 at hypebot
Want to take a deep dive to learn what makes a PR and social media campaign wuccesful? Cyber PR recently published a case study that they are understandably quite proud of. Excerpts are highlighted in this post, and you can download the whole slideshow. __________________________________________ By Ariel Hyatt and the... Continue reading
Posted Oct 10, 2017 at hypebot
Even though we have a long, long way to go before women are fairly represented in the music industry and music tech, there are already many amazing ones already doing important work. Here, Ariel Hyatt of Cyber PR shares her list of advice from "every badass woman I could think... Continue reading
Posted Sep 13, 2017 at hypebot
Finding ways to more effectively monetize music is an ongoing quest. And with all of the stats showing a decline in music sales driven by the rise of streaming, it would be easy to devalue the income potential of music and merch sales, That would be a BIG mistake, say... Continue reading
Posted Aug 22, 2017 at hypebot
It is more possible than ever to be your own music publicist. Most of the old media gatekeepers have been replaced by opinion-setters that really matter - the fans. But being your own music publicist still requires a well executed plan. Here, Ariel Hyatt and her CyberPR team lay out... Continue reading
Posted Jul 24, 2017 at hypebot
In Part 1 of “How to Be Your Own Music Publicist,” the fold at Cyber PR took you through all the different elements of an effective digital press kit. Here in Part 2, they’ll take you through the next 5 things that need to be addressed before you can start... Continue reading
Posted Jun 30, 2017 at hypebot
Music marketing tips: You need to follow certain steps in order to increase your fanbase. It is not as easy as somebody may think. Continue reading
Posted May 31, 2017 at hypebot