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Jamie Hedges
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Thanks for this, Jeff. I agree on all points, with the exception that #3 modifies #1 a bit. And to be fair, Twitter is in information overload upheaval. The best use of Twitter right now is distribution. That is, getting your info out there. Twitter is not the best place to focus on donors' needs and values if they're not using it. If they are, it's a great way to keep a pulse on their lives by setting up and paying attention to notifications. AND in the reverse, it's a great way to help your donors and overall community keep a pulse on you. I also recommend to nonprofits that Twitter is perhaps the only place where an automatic share connection to other social media is acceptable. I'd set up connections with every other social platform so Twitter is your news feed to publicize.
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Nov 28, 2016