Hi. I am Laura Simão. Welcome to my corner of the web. I am a student and a teacher. I empower people to redesign their thinking and ask better questions. I am guided by the belief that the quality of our life and of our world is not determined by... Continue reading

If you are a lawyer who devises a negotiation strategy or a contract for a client, a parent who plans the family vacation, a CEO who needs to re-invent her company, a musician creating a score for a film...you are, essentially, hoping to created situations that are preferable to the ones currently existing, so take comfort in the fact that you are designer already. Continue reading