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David Brown
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Distilling our final analysis into a detailed format in the final report enables us to cite the report when needed and drive the focus of our final presentation deck squarely on recommendations, rather than data & analysis. It feels great to be so close to wrapping this up and presenting to our client! As far as advice goes: 1) Time goes fast. I think this is a Capstone theme that's been very thoroughly developed by others on this blog, so I'll simply say the reason for that is because it's true and it's critical. 2) Be more assertive than you... Continue reading
Posted Jul 31, 2017 at CAPSTONE!
Looking forward to our meeting with Drew on Wednesday! Getting insightful data coming in on craft beer overall and Braxton's offerings in particular. I held a taste test with colleagues on 7/14 that went very well and showed interesting trends. We also put the coffee survey into the field yesterday. As I've become more familiar with Qualtrics, it's becoming a fun tool. The next build I'll pursue is to interview and survey craft-beer-rejectors to sharpen understanding of trial barriers other than price or flavors that are "too strong". These will then be incorporated into the segmentation model and enable richer... Continue reading
Posted Jul 17, 2017 at CAPSTONE!
After a very long week of being out of town to help my parents completely empty their house & move 1000 miles, it's good to be back home. On the project side, it also provided opportunities to get a first-hand look at the craft beer scene in Nashville, which is in scope for our client's growth agenda, as well as Vermont and the North Country of New York. Considering that "New England IPA" is looking like it may be the first big hit from Braxton Labs, it was really interesting to get first-hand knowledge of the brewing scene in VT,... Continue reading
Posted Jul 10, 2017 at CAPSTONE!
Natalie and I continue to see very little engagement from Braxton, so we are no longer sure if it will be possible to conduct the AVM session, which I really think would be a huge lost opportunity for them. In any case, it will not be able to influence the direction of the project as strongly as I would have liked, because our surveys are nearly complete and about to be placed. I feel confident we will deliver a rich set of recommendations and new ideas to Braxton, but given their low engagement, the value they place on this project... Continue reading
Posted Jul 2, 2017 at CAPSTONE!
I'm excited to have completed an initial draft of a Big Picture overview based on findings from researching craft brewers' websites, taprooms, craft beer discussion boards, our 2nd client meeting, and a lengthy interview with a leading brew-tour operator. Although I'm definitely feeling the pressure of knowing we have a lot of work to do, our client is giving us a lot of freedom to think big and look at their business holistically, which is very exciting. One of the awesome things about the Big Picture is how effectively it addresses goals of any size or type, by systematically requiring... Continue reading
Posted Jun 18, 2017 at CAPSTONE!
We're making progress learning from stakeholders outside the Braxton organization. I made good contacts with Cincy Brew Bus and Craft Connection (the 2 leading brewery tour operators in the area), as well as Night Shift Limousine, which also considers brewery tours a key component of their business. I scheduled a meeting for Natalie and I to meet & interview the owner of Cincy Brew Bus tomorrow, which we're excited about! We have a meeting with Braxton on Tuesday at the taproom. Unfortunately, it is only our 2nd meeting with them, so we need to be pointed about what our needs... Continue reading
Posted Jun 11, 2017 at CAPSTONE!
Natalie and I struggled a bit to find the right angle from which to approach our project. Our client, Braxton Brewing Co., has only been open since March 27, 2015. Even though Braxton's fundraising on Kickstarter literally went at a record-breaking pace (reaching their $30k initial goal within 35 hours, before closing the campaign at $71k a short time later), their growth rate since opening has still been much greater than even they themselves imagined possible. It's the kind of problem every entrepreneur dreams of. But needless to say, it also means every member of Braxton's small, family-based team is... Continue reading
Posted Jun 5, 2017 at CAPSTONE!