This year's Back to School issue of The Checkout explores how the rise in eCommerce is impacting the back-to-school and back-to-college shopping season. Who is back-to-school shopping on Amazon Prime Day and what are shoppers buying online? What online methods are consumers using to plan for their shopping trips? Are shoppers using new services such as grocery delivery or voice-activated shopping for their back-to-school needs? In this issue, we answer these questions and highlight three key trends influencing the back-to-school shopping season: 1. Amazon Prime Day has become the unofficial kickoff to the back-to-school and back-to-college shopping season 2. Back-to-school shoppers are price-focused shoppers 3. Younger, multicultural shoppers... Continue reading