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Integer Dallas
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There is a lot of discussion about failures coming from the Fyre Festival debacle. Most conversations whisper fraud, or shout customer anger, and yet the fact remains that Fyre’s marketing was arguably some of the best ever done. The social media strategy was extremely savvy and played on all the Millennial triggers necessary to amplify the message across the entire internet with an average cost of $20,000 for each influencer. If you want to learn more about how the entire affair unfolded, you can watch the recent Hulu or Netflix documentaries that take a good look at things from very different angles. In the end, the challenge facing... Continue reading
Posted yesterday at Shopper Culture
As the retail environment and shopping behavior continue to evolve, traditional brand trackers have become great enablers of mediocrity. Tracking brand commerce health helps companies better navigate the new retail reality of integrated commerce. In our latest white paper, we review how to assess brand commerce health, better understand modern shoppers, select key performance indicators that work best for you brand and how to implement tracking technology. Click here to download The Next Generation of Retail Brand Trackers. Continue reading
Posted Oct 16, 2018 at Shopper Culture
It’s no secret that the IoT (Internet of Things) has been increasing its critical mass over the past few years. It started slowly, in a very stealthy way: lightbulbs, smart wearables and speakers. Now, the IoT is gaining momentum, making its way into everyday products like refrigerators, doorbells, thermostats and cars. It’s seeping into every facet of our lives. And, with Amazon’s Echo Auto announcement (which brings Alexa into the car), the war for dominance of the IoT is quietly being waged. The 101 definition of IoT is a system of interconnected, interrelated devices that collect and share data without human interaction. The war being waged is over... Continue reading
Posted Oct 8, 2018 at Shopper Culture
Give credit to Nike for still being able to shock America. On Labor Day, the popular shoe brand celebrated the 30th anniversary of its “Just Do It” slogan with a controversial new commercial. The ad featured Colin Kaepernick, who’d become one of the most polarizing figures in sports by taking a knee during the national anthem. The Reactions By day’s end, social media was buzzing with reactions—not all good. Some were burning their shoes in protest. #Nikeboycott became a hashtag on Twitter. By Tuesday, Nike’s stock prices had dropped 3%. Most consumers were left wondering, “What was Nike thinking?” Whether they tweeted about it the next day or... Continue reading
Posted Sep 20, 2018 at Shopper Culture
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Aug 6, 2018