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Integer Dallas
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Price, product quality and customer experience have long been key differentiators in the retail landscape. Now, they can be viewed as commodities to the shopper. So how can companies seeking a competitive advantage and continued loyalty stay relevant in today’s marketplace? What does that new relevancy embody? A customer’s affinity for a brand is no longer determined simply by what the brand does for them, but also by what it does for society and the environment. We, the consumers, are becoming mindful. Brands such as TOMS, with its One for One® business model and campaigns like its recent #EndGunViolenceTogether, recognized early on that it had to expand the... Continue reading
Posted May 2, 2019 at Shopper Culture
HelloFresh, Blue Apron, Green Chef, Plated, Sun Basket … the list of subscription meal kits seems to be endless. The concept originated in Sweden in the late 2000s, and was first introduced in the U.S. in 2012 with hopes of serving as an e-commerce solution by delivering ultimate convenience to shoppers and eliminating trips to the grocery store. Growth was fast and furious after entry into the market (150 new entrants have launched within the past few years); and strong introductory and trial offers have allowed consumers to test out different services for a relatively low cost with no commitment. The low barriers to entry into each brand... Continue reading
Posted Apr 21, 2019 at Shopper Culture
As shoppers are purchasing anytime and anywhere, they are seeking unique interactions in stores and expect undisrupted transitions from browsing through checkout. Shoppers don’t think in terms of channels, and likely don’t realize — or care — how much and what kind of technology retailers use to conveniently get them to their purchasing goal. Invisible retail design describes the seamless integration of technology with the physical environment. Leading-edge retailers are purposefully employing technology to quietly guide shoppers between channels without interrupting their visual and mental flow. Download our newest white paper to learn how retailers are evolving to implement invisible retail design and offer holistic shopping experiences across... Continue reading
Posted Apr 8, 2019 at Shopper Culture
The voice commerce market is projected to grow to $40B by 2022. This figure may seem optimistic, considering that 66% of voice assistant owners say they have never shopped by voice. However, that statistic is somewhat misleading since it doesn’t take into account that voice commerce isn’t limited to your home voice assistant (Alexa, Google Home, etc.). Mobile tools like Siri and Google Assistant are already driving commerce through on-device voice searches. Voice searches that return shoppable visual results have been in place for several years and are rapidly gaining traction with consumers for their ease of use and contextually relevant content. When looking at developing a voice... Continue reading
Posted Mar 25, 2019 at Shopper Culture
What would a retailer need to do to convince you to pay to visit their store? Some consumers are lining up to hand over thousands of dollars in membership and entrance fees for premium brick-and-mortar experiences they feel are worth their time. Because shoppers can often get products more conveniently and faster online, they are seeking differentiated and exclusive offline experiences. Stores are already charging admission fees. Depending on the brand, "retailtainment" is viewed as comparable to going to the movies, a night out, or a spa day. For example, the Winky Lux Experience pop-up charged a $10 fee to walk through seven rooms inspired by their cosmetic... Continue reading
Posted Mar 19, 2019 at Shopper Culture
It’s no secret that business has shifted to focus more on customer experience and the experience economy. Every large brand is scrambling, rushing ahead to stitch retail and digital ecosystems together; as Dimension Data points out, 92.6% of businesses believe that it is a competitive differentiator. And, as Forbes points out, consumers have five clear expectations of all companies in the experience economy: The brand’s service level and experience aren’t just competing against the category competitors; they’re competing against every brand’s experience that consumer has experienced The brand is personalizing consumer experience; the brand knows them and tailors products and offers The brand provides a seamless, pain-free customer... Continue reading
Posted Feb 26, 2019 at Shopper Culture
There is a lot of discussion about failures coming from the Fyre Festival debacle. Most conversations whisper fraud, or shout customer anger, and yet the fact remains that Fyre’s marketing was successful. The social media strategy was extremely savvy and played on all the Millennial triggers necessary to amplify the message across the entire internet with a minimum cost of $20,000 for each influencer. If you want to learn more about how the entire affair unfolded, you can watch the recent Hulu or Netflix documentaries that take a good look at things from very different angles. In the end, the challenge facing Fyre’s management team wasn’t anything new... Continue reading
Posted Feb 19, 2019 at Shopper Culture
As the retail environment and shopping behavior continue to evolve, traditional brand trackers have become great enablers of mediocrity. Tracking brand commerce health helps companies better navigate the new retail reality of integrated commerce. In our latest white paper, we review how to assess brand commerce health, better understand modern shoppers, select key performance indicators that work best for you brand and how to implement tracking technology. Click here to download The Next Generation of Retail Brand Trackers. Continue reading
Posted Oct 16, 2018 at Shopper Culture
It’s no secret that the IoT (Internet of Things) has been increasing its critical mass over the past few years. It started slowly, in a very stealthy way: lightbulbs, smart wearables and speakers. Now, the IoT is gaining momentum, making its way into everyday products like refrigerators, doorbells, thermostats and cars. It’s seeping into every facet of our lives. And, with Amazon’s Echo Auto announcement (which brings Alexa into the car), the war for dominance of the IoT is quietly being waged. The 101 definition of IoT is a system of interconnected, interrelated devices that collect and share data without human interaction. The war being waged is over... Continue reading
Posted Oct 8, 2018 at Shopper Culture
Give credit to Nike for still being able to shock America. On Labor Day, the popular shoe brand celebrated the 30th anniversary of its “Just Do It” slogan with a controversial new commercial. The ad featured Colin Kaepernick, who’d become one of the most polarizing figures in sports by taking a knee during the national anthem. The Reactions By day’s end, social media was buzzing with reactions—not all good. Some were burning their shoes in protest. #Nikeboycott became a hashtag on Twitter. By Tuesday, Nike’s stock prices had dropped 3%. Most consumers were left wondering, “What was Nike thinking?” Whether they tweeted about it the next day or... Continue reading
Posted Sep 20, 2018 at Shopper Culture
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Aug 6, 2018