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Shopper Culture
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Don't stress if you haven't yet purchased your Mom something for Mother's Day... you still have time! The annual holiday is fast approaching and on this coming Sunday, March 12 the NRF found that 86% of people will be celebrating the women who helped raise them. Their survey found that the top 3 gifts Moms can expect are greeting cards (75%), flowers (67%), and a special outing (55%) like brunch. No matter the gift, those celebrating cited "finding something unique" as the most important factor when picking out a present for their Moms, followed by giving a gift that "creates a special memory". With shoppers predicted to spend... Continue reading
Posted May 10, 2019 at Shopper Culture
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We've officially entered the 28th day of the United States' government shutdown. Regardless of one's stance on the issues, it's humbling to see brands stepping up to support the estimated 800,000 government employees that have gone without pay for almost a month now. On January 16th, Kraft opened a pop-up grocery store in Washington DC called "Kraft Now Pay Later." The store will allow furloughed workers to take home a bag of Kraft products (such as their well-known boxed mac & cheese) free of charge as long as they can present their government ID. “During the government shutdown, parents should not have to worry about putting dinner on... Continue reading
Posted Jan 18, 2019 at Shopper Culture
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Some of the most recognizable brands in the world are joining forces in an effort to increase voter turnout on November 6th. Major companies like Walmart, Patagonia and Lyft have come together in a bi-partisan coalition named ‘Time to Vote’ to fight political apathy in a time when voter participation has reached historic lows . The group’s efforts have manifested in a number of ways: Snapchat is allowing users to register to vote through its app, Walmart created a website to help people get informed, and Lyft will be discounting rides to the polls. Brands displaying strong points of view on cultural happenings is nothing new. In just... Continue reading
Posted Oct 8, 2018 at Shopper Culture
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Oct 8, 2018