Hey everyone, Last week was the really busy week for me, I had to prepare midterm and final exam in coding, and presentation for the consumer insight course. Plus my son may coming out in any second now, so I need more time to take care my daughter and wife. So I had less time to work on my final report. However, Professor Dianne is really kind to get me 2 more days to work on it. So this week I will continue working on my final report and get ready for presentation on Friday. Hope everyone feels good for... Continue reading

Hey everyone, Last week was a really good week for me and my project. First, I finished my draft PPT slides, and I got a really useful help from professor, she helped me created a story of my presentation. Then I had client meeting on Friday which went really good, my client liked my ideas and I just have to chance a few typo on the PPT and I’m ready to go for the final presentation to 6 clients. Now I just have to work on my final paper to prepare my final presentation, then I’m good to complete my... Continue reading

Hey Everyone, Last week I’m working on finalize the data result for the client, and created the PPT for the final presentation. Also email to client to set up the final meeting before my final presentation, and working on the pitch to make it better before present to the class. At this point, my project is on the right truck, and I just need put more detail to make my project make sense to the client. Although my client only wants to get data result from the data, but I will still provide the marketing plan to them for the... Continue reading

Hey everyone, Last week I was getting my PPT ready for second project review and my pitch for Monday night. I had good communication with client by updating my project progress. So my this week plan is getting everything ready for my project review with professor, and provide the best result for next client meeting, so I can give the clear thoughts about why I think its best way for them to understand the issue in the school, and where they should target on for the new market. Hope everyone has a good week. Roy Zhang Continue reading

Hey everyone, Last week is spring break, I had plan with my family for traveling, so I didn’t do a lot for my capstone project. So I was still working on the target segmentation analysis, I’m waiting for email from client to plan the next meeting. So I can go over my marketing research to share my thoughts about my results. After talking with clients, I have my client to understand their target area and target, then start building my marketing plan for them. For this week, I’m planning to build PPT slides for the project meeting 2 at April... Continue reading

Hey everyone, Last week I finished data analysis with all the data that client gave me. Then I started marketing research to understand which area is good for client to target in. For this area, I tried to understand how many family live in the area, and their kid age, income average to give me idea where are my target. Then I will focus on their behavior to understand how to target them, like where is their goals when their girl go to high school. Because we are not allowing to send out direct survey to any family house. So... Continue reading

Hey everyone, This week, I’m starting my section B course with data analysis. I took my most time to understand how to use R/SAS/SQL for the course. Although it’s outside of my capstone project, it might help with my project to analysis my client’s data. Continue with last week step for the project, I have found the area where could be target for the project, now I’m working on demographic analysis and competing analysis. These information will be provide in the PPT for next client meeting. I haven’t heard anything back from the client, so it will me give more... Continue reading

Hello everyone, Last week I have been working on my first section course because of the final work. I had chance to start looking for the demographic data for client to understand where their market are. Start at this point, I more easier to understand which area they did good, and where are the new area or bad area they have done good yet to start the new market project. For the area that has less student choose Mercy McAuley, I will do more research to understand where they go and why they choose others. It will help me come... Continue reading

Hello everyone, Last week was a wonderful week for my capstone project. I had chance talk with professor Hardin with my project review, her advice made me feel more confident with my project, also she gave me a lot thoughts about my projects and where I should go for the next step. As I said in last week blog, I got survey data from client and analysis the results. I found out there are something important that need to understand in the school, so I decided ask client have focus group to understand what’s going on in the school, and... Continue reading

Hey all, I'm continue working on analysis the data which I got from past week. There are a lot useful information for me to get more understand about my client. These data are really helpful, I’m really glad that I got this data and see the results before my project went too far. I'm planning finish the data before this Thursday, so I can be fully prepare for my client meeting this Friday. Also I can be ready to talk with professor with my 1st project meeting view to see where I can be better. Because this is my own... Continue reading

Hey everyone, Frist of all, just a friendly reminder that my capstone project is Mercy McAuley High School. The goal is help them expand the market to get more new students enroll. This week I have been continue work on my AVM for the project, I finally get respond from my client on Friday with data set. I'm really excited to go to the next stage of my project - data analysis. My goal for analysis data is confirm my result of AVM. If the value is different compare to data result, I might change my direction to where data... Continue reading

Hi everyone, For this week, I'm continue working on my AVM for my client. After talked to professor Hardin, I have more clearly direction to build my AVM. It helps me come out with more ideas to see the value of Mercy McAuley high school, and how it can be unique compare with others. It's hard to completing with other school when there are organization policies. School cannot send mail directly to any family houses or other school to get more new students. Also every school have same elements, it hard to find the best value which can present of... Continue reading

Hey everyone! Hope you guys have a nice start with the new semester, my capstone project is Mercy McAuley high school. Mercy McAuley High School is a new all-girls, college preparatory Catholic High School sponsored by the Sisters of Mercy of the Americas. I will be working with my clients Patricia Pagio (president), and another Patty (Marketing director) for this project. I'm really exciting to help them with their marketing strategy and analysis their current data to help them be able find the marketing standing point for new market, and understand which age of student they should be introduce their... Continue reading