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Hi David- I notice that my.SXSW, the official mobile app, isn't mentioned. Did you get your hands on it? Thoughts? If done well, an event-specific app should add a lot of value for attendees - especially at something as big as SXSW. It's not apples to apples, but to give a sense of where I'm coming from, here's a short blog post describing how such an app could be used at a resort, for example: Thanks as always for the thoughtful content! -az
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Mar 16, 2010