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Mike - Thanks for the comment. That's a good point, but I don't think BP necessarily needs to call out the fake Twitter account by name. They could just make it known that there is only one official BP account and let people know they should follow @BP_America for updates. On the other hand, I don't think BP needs to hide the fact that there is a fake account. The number of people who know about it or follow the account doesn't matter, so long as they realize it's not associated with BP.
Toggle Commented Jun 1, 2010 on Three takes on two very different crises at RepMan
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Jun 1, 2010