Internet Marketing enables ASOS to meet the needs and wants of their customers more effectively as customers are able to access the site and ASOS online store 24/7 which is efficient and meets the needs and wants of a customers. Internment marketing also enables ASOS to identify their markets and allows ASOS to do product research as well in order to attract their potential customers and meet their wants and needs via the online business as they have blogs on their website which allows customers to write their reviews and suggestions as well as disadvantages, and therefore there are many... Continue reading

Internet Marketing involves many challenges and according to recent surveys operated by all businesses.com viewed that the 3 biggest problems of people trying to market their businesses online are: Coverting Leads in to Sales: In order to convert leads into sales (potential customers into sales) online businesses such as ASOS will need to be able to attract new and potential customers and therefore in order to do this ASOS advertise on other sites as well as having their own online sites and also attract customers by having their own ASOS accounts on networking sites such as Facebook and Bebo. Also... Continue reading

Online businesses such as ASOS are offered many types of efficient services such as: Internet marketing is relatively in expensive Can reach a wide audience World Wide Web Can be reached 24 hours 7 days a week Wider range of opportunities for advertisers Easier for customers to search for products that they intend to buy online. Online adverting is far more attractive than other types. Expansion of a business online is far more convenient Comapnies such as ASOS can now incorporate video demos of their products which helps customers on the clothing they buy. Businesses can be expanded world wide... Continue reading

Product development is the improvement of existing products or the creation of new products. Therefore at ASOS as they operate as an online business and they offer their customers with an online Blog! this is where the customers are able to have their say and provide ASOS with feedback and suggestions. This allows ASOS to eveluate these suggestions and improve the existing products or create new products. This is somewhat tayloring as ASOS taylor for their customers wants and needs and provide for the customers satsifaction, and so the ASOS blog is an opportunity for ASOS to gain ideas from... Continue reading

There are a number of ways in which business can promote themselves such as: 1) Domain names: E-businesses benefit from memorable website adresses; many large businesses have their own company domain name websites such as Sainsubury's.co.uk. ASOS have a memorable domain name as they are short for As Seen On Screen. therefore they have been more creative with their domain name as its short and easy to remember. 2) Search engines: Other ways for a customer to find a website address is through search engines such as Google. these gather the domain names within different websites or posts and gather... Continue reading

Internet Marketing involves many advantages that are of greater benefits than offline advertising such as: Cheaper and more flexible than offline advertising: Internet Marketing is a different approach to that of print advertising in the contexts that the space such as banners, websites or social networking adverting is much cheaper and adverts can be seen for a longer period of time, contents can also be changed a lot more quicker than that of print advertising without having to ask others to fix problems for you as the company is able to do it themselves, and lastly, a wider range of... Continue reading

There are a variety of benefits such as: 1) Internet marketing allows businesses to identify the wants and needs of their customers. ASOS provide their customers with an online blog which allows the customers to have conversations about a variety of subjects including ASOS products, suggestions and feedback. This allows ASOS to identify the customers’ wants and needs. 2) Internet Marketing is Cost-Effective as businesses do not have the pressure worrying about traditional methods of communication such as posting letters etc. Internet marketing is a cheaper and effective method of communication used by ASOS. This is an advantage as ASOS... Continue reading

Disintermediation is the elimination of intermediaries in the supply chain, also referred to as cutting out the middle man. ASOS use disintermediation as they deliver goods from their warehouse to the customers therefore they deal with the customers directly rather than including a middle man such as agents or retailers. Also as ASOS are clicks they operate directly online rather than having shops in retail as they have warehouse where their stock is held and sent out to customers. ASOS warehouse is compared to be the size of five football pitches. Disintermediation provides ASOS with easy access to their customers... Continue reading

Internet marketing enables more effective targeting and segmentation as it allows businesses to identify their customers and demands of their products. Online shopping also allows effective targeting and segmentation as its easy, simple, effective and used around the world. Segmentation is simply the process of dividing a particular market into sections which can display similar characteristics or behaviour; this allows the business to look at the wants and needs of the customers. There is a variety of segmentation as follows: 1) Demographic Segmentation: Demographics originate from the word ‘demography’ which means a study of population. Therefore the population can be... Continue reading

There are many ways in which internet marketing is the prime factor for the achievement of the business, such as internet marketing allows businesses to identify the wants and needs of their customers and identify ways of improvements and development as well as identifying the strengths and weaknesses and producing methods of improvements in order to produce higher profits as well as achieving their aims and objectives. Objectives are something that the business aims towards, ASOS have many objectives such as... A few of the objectives at ASOS are: 1) Offer choice: ASOS have an average of 1.8million registered users,... Continue reading

Internet Marketing is when businesses use market research in order to assist them in identifying the wants and needs of their customers and target market. It also allows the businesses to observe demands for a new market and identify the pro’s and con’s of the future new market as well as methods of improvements in order to develop the business. ASOS use internet marketing in a variety of ways in order to allow them to identify new areas of the market in which they could potentially invest towards. Therefore in order for ASOS to be able to identify a new... Continue reading

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. its the process of interesting potential customers and clients in your products and services. The Marketing mix consists of Product, Price, Place, Promotion, People, Process and Physical Evidence. 1) PRODUCT These are the combination of goods and services that are offered to the target market. ASOS products are aimed at 16-35 year olds with the aim of providing catwalk style celebrity clothing at affordable prices. ASOS sell men's, women's children's, maternity, jewelery,and beauty products with the convenience of sitting at home and ordering products online. 2)... Continue reading

ASOS use internet marketing in a variety in order to stay in touch with existing customers and interest new customers in their business. Therefore, they use the following as their form of internet marketing: Social Networking: ASOS promotes their company by creating accounts on social networking sites such as Bebo, Facebook, Twitter and more in order to stay in touch with existing customers to update them about recent promotions, trends,sales and more as well as retaining potential customers towards the business to increase the overall visitors and profit. Banner Advertising: Banner advertising is located at the top of websites and... Continue reading

ASOS are the UK's leading online fashion operating store founded by Nick Robertson in 2000, the great grandson of Austin reed founder. ASOS focus on selling products that are seen on leading celebrities and on catwalks at affordable high street prices and aim at 16-35 year olds. ASOS have an estimated profit rise of 104% to £165 million in for the year ended 31st March 2008 and have greater expectation for 2009/2010. ASOS are a limited company which means that customers are able to buy shares from ASOS via the London stock Exchange and if sales increase then the shareholders... Continue reading

Internet marketing also known as E-marketing is the marketing of products or services via the Internet. E-mail campaigns, classified adverts, display ads and search marketing are all classed as Internet marketing/ online advertising. E-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Some advantages of E-marketing include the fact of Global reach, this allows anyone in the world who has Internet access to see the website, also it is cheaper to set up and there is a 24 hour service. other advantages... Continue reading