This is Abshan Gulzar's Typepad Profile.
Join Typepad and start following Abshan Gulzar's activity
Abshan Gulzar
Recent Activity
D1) Evalaute the effectiveness of internet marketing in meeting customer needs for ASOS.
Posted May 9, 2010 at a b s h a n 's BLOG!!
Comment
0
Abshan Gulzar is now following Zahra Begum
Apr 12, 2010
P4/M2) Describe in detail the challenges faced by businesses using internet marketing
Posted Mar 1, 2010 at a b s h a n 's BLOG!!
Comment
0
P3) Describe the opportunities offered to businesses using internet marketing in relation to business efficiency
Online businesses such as ASOS are offered many types of efficient services such as: Internet marketing is relatively in expensive Can reach a wide audience World Wide Web Can be reached 24 hours 7 days a week Wider range of opportunities for advertisers Easier for customers to search for products that they intend to buy online. Online adverting is far more attractive than other types. Expansion of a business online is far more convenient Comapnies such as ASOS can now incorporate video demos of their products which helps customers on the clothing they buy. Businesses can be expanded world wide... Continue reading
Posted Mar 1, 2010 at a b s h a n 's BLOG!!
Comment
0
P3/M2) Describe the opportunities offered to businesses using internet marketing in relation to product development
Posted Mar 1, 2010 at a b s h a n 's BLOG!!
Comment
0
P3/M2) Understand the opportunities offered to businesses by internet marketing
Posted Feb 16, 2010 at a b s h a n 's BLOG!!
Comment
0
P2/M1) The Benefits of Internet Marketing
Posted Feb 15, 2010 at a b s h a n 's BLOG!!
Comment
0
P1) What are the benefits of internet marketing to an organisation?
There are a variety of benefits such as: 1) Internet marketing allows businesses to identify the wants and needs of their customers. ASOS provide their customers with an online blog which allows the customers to have conversations about a variety of subjects including ASOS products, suggestions and feedback. This allows ASOS to identify the customers’ wants and needs. 2) Internet Marketing is Cost-Effective as businesses do not have the pressure worrying about traditional methods of communication such as posting letters etc. Internet marketing is a cheaper and effective method of communication used by ASOS. This is an advantage as ASOS... Continue reading
Posted Feb 9, 2010 at a b s h a n 's BLOG!!
Comment
0
P1) What is ‘disintermediation’ and does it help producers?
Disintermediation is the elimination of intermediaries in the supply chain, also referred to as cutting out the middle man. ASOS use disintermediation as they deliver goods from their warehouse to the customers therefore they deal with the customers directly rather than including a middle man such as agents or retailers. Also as ASOS are clicks they operate directly online rather than having shops in retail as they have warehouse where their stock is held and sent out to customers. ASOS warehouse is compared to be the size of five football pitches. Disintermediation provides ASOS with easy access to their customers... Continue reading
Posted Feb 9, 2010 at a b s h a n 's BLOG!!
Comment
0
P1) Does internet marketing enable more effective targeting and segmentation?
Internet marketing enables more effective targeting and segmentation as it allows businesses to identify their customers and demands of their products. Online shopping also allows effective targeting and segmentation as its easy, simple, effective and used around the world. Segmentation is simply the process of dividing a particular market into sections which can display similar characteristics or behaviour; this allows the business to look at the wants and needs of the customers. There is a variety of segmentation as follows: 1) Demographic Segmentation: Demographics originate from the word ‘demography’ which means a study of population. Therefore the population can be... Continue reading
Posted Feb 9, 2010 at a b s h a n 's BLOG!!
Comment
1
P1) How does internet marketing help towards the achievement of business objectives?
There are many ways in which internet marketing is the prime factor for the achievement of the business, such as internet marketing allows businesses to identify the wants and needs of their customers and identify ways of improvements and development as well as identifying the strengths and weaknesses and producing methods of improvements in order to produce higher profits as well as achieving their aims and objectives. Objectives are something that the business aims towards, ASOS have many objectives such as... A few of the objectives at ASOS are: 1) Offer choice: ASOS have an average of 1.8million registered users,... Continue reading
Posted Feb 9, 2010 at a b s h a n 's BLOG!!
Comment
0
P1) Does Internet Marketing contribute to or highlight the need for effective identification of new products/market development?
Internet Marketing is when businesses use market research in order to assist them in identifying the wants and needs of their customers and target market. It also allows the businesses to observe demands for a new market and identify the pro’s and con’s of the future new market as well as methods of improvements in order to develop the business. ASOS use internet marketing in a variety of ways in order to allow them to identify new areas of the market in which they could potentially invest towards. Therefore in order for ASOS to be able to identify a new... Continue reading
Posted Feb 9, 2010 at a b s h a n 's BLOG!!
Comment
0
P1) ASOS and the 7p's of Internet Marketing
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. its the process of interesting potential customers and clients in your products and services. The Marketing mix consists of Product, Price, Place, Promotion, People, Process and Physical Evidence. 1) PRODUCT These are the combination of goods and services that are offered to the target market. ASOS products are aimed at 16-35 year olds with the aim of providing catwalk style celebrity clothing at affordable prices. ASOS sell men's, women's children's, maternity, jewelery,and beauty products with the convenience of sitting at home and ordering products online. 2)... Continue reading
Posted Jan 24, 2010 at a b s h a n 's BLOG!!
Comment
0
P1) How does ASOS use Internet Marketing?
Posted Jan 24, 2010 at a b s h a n 's BLOG!!
Comment
1
P1) Who are ASOS?
Posted Jan 24, 2010 at a b s h a n 's BLOG!!
Comment
0
Abshan Gulzar is now following Georg Coakley
Dec 14, 2009
Abshan Gulzar is now following ebitnow.com
Dec 14, 2009
P1) What is Internet Marketing?
Posted Dec 14, 2009 at a b s h a n 's BLOG!!
Comment
0
Abshan Gulzar is now following The Typepad Team
Dec 14, 2009
Subscribe to Abshan Gulzar’s Recent Activity