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ActorsHall is now following Jason Hirschhorn
Jun 22, 2015
The numbers are really staggering on the film side. The studios don't have access to ANY of their customers. In fact, they don't even call them customers - they are movie 'goers'. There isn't a position at any of the studios (or networks ) of VP CRM. There were 1.2 billion tickets sold and they don't have a CLUE - or email, or phone, or name. And there certainly isn't a dedicated database that (god forbid) the studios would be able to 'share'.
Commented Jun 23, 2015 on No Data For Old Media: A Fascinating Deficiency At Movie and TV Companies at jason hirschhorn's thoughts
No Data For Old Media: A Fascinating Deficiency At Movie and TV Companies
We live in a data world. Exactitude vs sampling and demos. One thing I've noticed about film studios and television networks is their lack of data. More succinctly, the lack of a direct relationship with their audiences. They distribute their programming directly to cable companies or theathers...
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