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Walter Adamson
Melbourne, Australia
Independent Consultant and Executive. Providing uncommon answers to common questions.
Interests: reading, walking, browsing the shelves in foreign supermarkets to see what people value in how and what they eat. big foreign cities to see how others live. remote wild, understanding how new technology fits into our business and social networks and values. swimming, travelling. queer eye for a straight guy because the fab five understand the passages in people's lives. my dog - mini-longhaired-dachshund.
Recent Activity
Beyond digital - increasingly a meaningless concept
A recent McKinsey article talked about the future of retail with eBay, and part of the future was the demise of mobile as a separate strategy - subheaded "Beyond mobile". As I read it I thought this is actually true with respect to the whole "digital" thing which has reached the point of Boardroom obsession. I've simply replaced "mobile" with "digital and to me this makes sense: The latest trend has been that digital is very important. I think we’re already past the digital tipping point, where digital is increasingly not a meaningful concept. It was only a few years ago that there were no tablets and there weren’t any smartphones. Now we’re very quickly moving to a world where we... Continue reading
Posted Aug 7, 2014 at Walter Adamson
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Why I saved "Facebook is developing a Linkedin rival called FB@Work"
In this series of "why I saved" I'm explaining why I archived various tweets - in this case I didn't keep the tweet but the link to Facebook developing a "Linkedin rival" called FB@work. The article says Facebook internally uses Groups for work and that they are thinking of upgrading and offering this commercially. This actually means that it is nothing like Linkedin but could possibly be a Yammer-like offer. I kept this link because: The fact that Facebook uses its own Groups for in-house corporate collaboration is quite fascinating and I for one had little idea that they did this with such purpose (see this Communicating Effectively at Facebook for a mind-blowing insight). It reinforces one of my pet themes... Continue reading
Posted Jun 30, 2014 at Walter Adamson
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What Google unleashing "big data genius" means #bigdata
I'm turning over a new leaf! *ANNOUNCEMENT* - instead of longer brain-crunching posts which only appear when the brain is on full power I have decided to write shorter comments based upon the several tweets which I archive for myself each day. I archive these tweets because they (the content of their links) prompt a thought usually connecting other ideas, and I keep the reference for building into a potential bigger story elsewhere e.g. the KINSHIP blog. So using the idea of Seth Godin and keeping things short and sweet I will add a little commentary around one selected "archived tweet of the day". Google Unleashes More Big-Data Genius With a New Cloud Service | Enterprise | WIRED Sometimes I don’t... Continue reading
Posted Jun 28, 2014 at Walter Adamson
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Great advice Kathy. A good set of myths that you picked on, they are all around us and make me wonder what's so hard about "getting it" as well. I wrote this post "Gift yourself fitness, you deserve it" which gives a little bit of advice as to why you should take your fitness seriously.
Friday Five - 5 fitness myths and a new biatch to surprise! (3)
i originally had a different post for today but a few tweets with some awesome peeps yesterday inspired me to change it. it's been a while since i posted about fitness; mainly because i've already hit my fitness goals, am a little bummed about the fact that i've had to quit all high impact...
Gift yourself fitness, you deserve it
Posted Dec 11, 2013 at Walter Adamson
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The Future of Knowledge, Information and Recruitment
Posted Nov 26, 2013 at Walter Adamson
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Daddy, why is Google wrong?
Posted Sep 16, 2013 at Walter Adamson
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Marketer in the spotlight: Walter Adamson - B2B Big Plays
Walter Adamson featured on B2B Big Plays by Kimon Lycos in Marketing Magazine: discussing B2B moments, challenges, futures and the role of social media, and my personal favourite B2B choice of company SAP. Continue reading
Posted Jul 3, 2013 at Walter Adamson
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How are you using your Google Author stats?
Posted May 27, 2013 at Walter Adamson
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Is the perfect "social" business video?
Posted Apr 25, 2013 at Walter Adamson
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The Ten Ways Solar Energy will Destroy the Electricity Network Operators and The Poor
Posted Apr 8, 2013 at Walter Adamson
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The Analog-to-Digital wave of disruption - Google Driverless Car
Posted Mar 20, 2013 at Walter Adamson
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Lessons for business, political and association leaders from the Bar
Posted Dec 10, 2012 at Walter Adamson
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Walter Adamson is now following Anna Farmery
Dec 2, 2012
Why I Didn't Delete my Child's Photos from Facebook
Posted Oct 16, 2012 at Walter Adamson
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Lessons for Enterprise from Facebook and its 1 billion users
Posted Oct 4, 2012 at Walter Adamson
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Walter Adamson is now following Ross Mayfield
Sep 25, 2012
Thanks Des, appreciate you taking the time to comment.
The myth of “It’s only 1%” and why to fear it
When Harvey Norman founder and Chairman Gerry Harvey launched a barrage of criticism of the “Internet” at the release of his most recent financial year results I couldn’t help reading on. In fact I was intrigued to read on. Why was I intrigued to read on? Well there are a number of reasons. Fi...
The myth of “It’s only 1%” and why to fear it
Posted Sep 17, 2012 at Walter Adamson
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Is enterprise software a fools paradise for start-ups, or not?
Posted Sep 13, 2012 at Walter Adamson
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Fabulous. The right time, and an exciting ride ahead no doubt. Well done.
I am Joining Constellation Research
I am often asked about the story behind this blog and its name – Servant of Chaos. It came about many years ago when I was working with DMR Consulting which was then in the midst of a merger with its parent company, Fujitsu. Those who have lived through a corporate merger will understand the c...
I think that your readers would take a lot from this article, which expands with specific suggestions "37 Ways to Repurpose a Single Blog Post" http://contentequalsmoney.com/37-ways-to-repurpose-a-single-blog-post/
It's not mine. I found it while searching for re-purposing content. It has good suggestions.
Walter @adamson
Welcome to the Content Marketing Revolution
While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface. For many it’s not as sexy as the social technology platforms we hear about and see in the media every day but it’s equally pow...
Walter Adamson is now following Bill Ives
Jun 26, 2012
I think that there is a "range of credibilities" associated with whether you give your attention and time to just reading, or reading and commenting or buying, and that's why it attracts people who may otherwise have just scanned your tweet. Nice experiment, and as Kimota says it's funny how those most basic calls to action still actually work, and drive some action.
Walter @adamson
Social Actions Beat Social Proof
Over the last week or so I thought I would try a little experiment … after all, social media and its immediacy allows us to test and learn simply and easily, right? I wanted to test whether different phrasings would impact click through rates from social media sites to destination addresses. Now...
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