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Years ago, as the editor of Performance magazine, I was proofing the flats and didn't notice that a full-page ad had been stripped in upside-down. When the advertiser called (they would, wouldn't they?), I exclaimed, "So what do you think? Now THAT'S gonna get some attention!" Thankfully, they agreed. If ya can't dazzle 'em with brilliance...
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Mar 29, 2013