Volume of marketing material sent out and responses generated – it means that when you post out a advertisements if you get lots of responses generated back it means that it was good. For example like Thorpe park have a good advertisement, that why they get lots of customers when they make a new ride. Continue reading

No. of contacts with a customer each month- it means that it tells you how bad your customer service is and if the customer has to contact with you it means that it was not good. For example like a little store in oxford might not have good customer service as Tesco. Continue reading

Average order- its means how long it takes for the employees to give the product. For example like when you go to McDonalds and if they take long time to give you the food. Continue reading

No. of damaged or faulty goods returned- it means that all the products are good and no customers comes back to complaints. For example like Sainsbury don’t get complaints from customers. Continue reading

No. of complaints about your employees- this means that the customer service was not good. For example is like when I go to a shop and get served by an employee, the employee might be rude so I would go to the manager and give in a complaint. Continue reading

No. of queries or complaints about your products or services- it means that the customers don’t give no complaints about how the people serve the customers, also it means that the products are good. For example like Iceland don’t get complaints about there products. Continue reading

Sales renewal rates it means that the customers keep coming back because we are producing good products. For example like papa john they make good products and customers keep going back. Also they post leaflets to your house so you can order of the phone. Continue reading

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