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E-Marketing: is defined as the management process through the use of electronic communications technology. It uses the internet for marketing a brand. E- Marketing is one of the easiest ways to set business and be very well known. E-marketing is easy, fast and cheap way of doing online shopping and selling products over the internet. E-Marketing is really moving fast now adays as it's the trend for the new marketing world, every one can use the internet and be a business man by selling and buying products over the internet. P5 Market segmentation: is separating a market into distinct groups... Continue reading
Posted Dec 15, 2009 at Afg-warrior's blog
Every business wants to be a customer's first choice. Building and managing a brand can play a significant part in making that happen. Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets.Branding consist of a set of activities undertaken by the seller of a product or service whose objectives are comprised in three parts; 1. improve its perceived value; 2. associate certain attributes or qualities with it... Continue reading
Posted Dec 15, 2009 at Afg-warrior's blog
Relationship marketing: concept, lifetime customer Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to keep them. The business keeps good relationship with its customers so they can have a long lasting relationship through out the years, relationship marketing really helps the business because the business can get more customers and persuade their customers. An organisation must exceed customer satisfaction in order to retain them and develop a healthy relationship with their customers.Promotional and selling activities aimed at developing and managing trusting and long-term relationships with larger customers. Customer profile, buying patterns, and... Continue reading
Posted Dec 15, 2009 at Afg-warrior's blog
Planning control and evaluation Process: it leads to marketing plan, and it is important for a business to have a marketing plan in order for them to know what is their target or aim is. If a business knows what their aim is it is clearer for them to know what they doing and where will they lead from the aim they set themselves. Target is set to measure performance Aims are set to give the business a direction of what they need to do Objectives are set for short term goals what the business wants to do in nearer... Continue reading
Posted Dec 15, 2009 at Afg-warrior's blog
First Direct is a telephone & Internet based retail bank in the UK, its only located in UK and also only UK residence are allowed to open an account with first direct.first direct is a a division of HSCB bank plc. which means it is owned by HSBC.First Direct was formed on 1 October 1989 by Midland Bank, one of the "Big 4" banks in the UK. The call centre has famously never closed since this date. In 1992, it became a part of HSBC bank.By May 1991 the bank had 100,000 customers on its books and by March 1993... Continue reading
Posted Dec 15, 2009 at Afg-warrior's blog
There are seven Ps that any business would consider if they want to be successful · Product · Price · Promotion · Place · People · Process · Physical evidence Product: A product is anything that satisfies the customers’ needs, Product includes the features and benefits of the offering, including the how it’s packaged, what it looks like and further extras such as guarantees and warranties. Products are designed to match the needs. · Features: what are the good things about the proudct what is special about the product · Optional Services : · Product Quality : the quality of... Continue reading
Posted Dec 15, 2009 at Afg-warrior's blog
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Dec 15, 2009