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Beth, thanks for another great post & a wealth of resources about this controversial campaign. As an employee for a nonprofit, we were reluctant to ask our audience to vote for us. As Laurie pointed out, this was, at its core, a marketing ploy for Chase. By becoming a fan of Chase Giving on Facebook, you give Chase not only your email address, but your demographic information as well. We couldn't in good faith ask our supporters to give their information to another company in order for us to have a chance at a prize. I'm disappointed in these other nonprofits, but understand how the way this contest was set up pushed them to such lengths. Chase should be ashamed, and this should be a lesson to any other corporation considering a marketing campaign for "social good" (i.e. Pepsi)
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Jan 25, 2010