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Fantastic blog post! We just presented to a group of non-profits on the importance of determining what your brand stands for and delivering on that promise in all ways. I love how this approach simplifies the brand personality selection process, and forces you to choose "what do you want to be when you grow up..."
Toggle Commented Jul 16, 2010 on brand archetypes at Tom Fishburne: Marketoonist
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Jul 16, 2010