Patrik, Well, two things: - I'm not sure the screencast was there when I wrote this, at least I can't remember one. Might be a recent addition, or maybe I just missed it the first time. Anyway, I personally think screencasts are a terrible way to communicate the basics of your product. I might be ready to watch a five minute screencast if I'm really interested, but not to simply find out what the product really is about. -System One's website uses way too much marketing bullshit lingo. Just read the very first sentence: "System One provides a holistic strategy perspective that enables organizations to be more successful, adaptive and flexible in today's ever-changing market environment full of fragmentation and increasing commodities." Huh? Probably about 98% of tech companies could use this sentence, it says nothing at all. I don't think a vendor should waste people's time with this kind of empty lingo. Just to be clear: I have nothing at all against System One or their product. They just make it much too hard to find out more about their offerings. As a contrast, just look at SocialText's homepage (the products seem to be somewhat similar). You just need to read very little text, and at least you get an idea if this product is for you.