It's true that we can get plenty myopic when it comes to the Oscars on a day like today, and certainly if you're judging the 15 shortlisted films on which had the most impact on an issue, WAITING wins that contest in a walk (with GASLAND probably second). But they did wage a significant campaign to try to win the Oscar - they took out "For Your Consideration" ads, they pushed (although not too hard) for a Best Picture nod and they pushed very hard for an Original Song nomination. They just waged the campaign in a different arena than the one they were actually competing in.