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Interesting, not sure the value or how they where calculated. For example no Twitter for Android and the numbers seem to far apart i.e. Facebook is a 20% swing.
What Are The Top 10 Mobile Websites On iOS And Android? #infographic
What Are The Top 10 Mobile Websites On iOS And Android? #infographic Via acquisio.com I look 4Ward to your feedback. Keep Digging for Worms! Guest post by Brianne Boysen Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public C...
Nice post, I agree with you technology should perhaps come below Marketing Opps as well. To often we limit ourselves by planning, creating and working with technology. Technology is a tool to be used and molded to fit a need, not the other way around.
Put strategy and creative ahead of marketing technology
Where should marketing technology live in the marketing organization? I agree with Forrester's recommendation of creating an office of marketing technology within the department — headed by a marketing CTO or chief marketing technologist, reporting to the CMO. (For smaller companies, that "offi...
David, to answer your headline question in my opinion...No. Marketers will jump in head first without thinking and show how great they are to clients similar to Klout. However it's all background clutter and missing substance. Will it really force engagement? The casual tweet or post is not engagement.
Is a Social Currency System The Next Big Thing?
Twitter lets us tell the world what we are doing. Foursquare allows us to broadcast where we are doing it. Empire Avenue let's us determine how much we are worth. That's essentially the premise of this quirky and somewhat addictive social system modeled after the stock market and loaded with g...
I am with you Steve, there is only so much one can take. My question would be when do hit the breaking point.
Is a Social Currency System The Next Big Thing?
Twitter lets us tell the world what we are doing. Foursquare allows us to broadcast where we are doing it. Empire Avenue let's us determine how much we are worth. That's essentially the premise of this quirky and somewhat addictive social system modeled after the stock market and loaded with g...
The videos are brilliant and everyone is talking about the Old Spice brand. However, talk doesn't translate to sales. They haven't really followed up on the success. This past Sunday there wasn't one Old Spice coupon riding the viral train. Roy Wells @royjwells makes a good point in is blog post today, worth the read in combination with this post. http://roywells.com/2010/07/20/will-old-spice-achieve-a-roi/
Success is really defined by what you measure. If it is fans and followers it clearly is a winner. If revenue and loyal customer base is how success is measured? Then there clearly are some questions.
How to Reproduce the Old Spice Video Phenomena
Oh, you know its going to happen, brand marketers left and right asking their teams to "get me some of that Old Spice" social media magic. This recent campaign will be another benchmark of social media achievement. I know this because CNN (CNN International, actually) interviewed me on Friday to...
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