Tom. What are you arguing about. I honestly don't have a clue. Marketing and machine? I was playing with alliteration. I'm talking recipe. I'm a writer, I was writing. But I meant it. Marketing? We think the consumer wants this kind of wine so we're going to make it this way. Okay? Your last graph; Please don't put words into my piece. I wasn't talking about the United States or the 9,000 wineries. That's your issue. Not mine. Best, Alice

9,000 wineries at what kind of production? When you have many little wineries that have about 5acres or less, or even 10 acres or less, many who make under 2,000 cases. But then you have this.. (from the New Yorker in 2009) Franzia’s objective is to sell as much wine as possible—he sells twenty million cases a year now, which makes Bronco the fourth-largest winery in the United States, and would like to reach a hundred million— Oh, let's not forget about Gallo's or LVMH champagne brands... or Conchy y Toro or... (keep on going). They squelch the many little wineries that add up to 9,000. Tom: These kinds of brands that ranked in the Drinks Business story are what I am talking about. https://www.thedrinksbusiness.com/2016/07/top-10-wine-brands-2016/ Recipe wines. I'm willing to be open about this and say that I am wrong, but can you show me some numbers here? Help me understand? If I compiled supermarket wine sales, I could end this conversation here. But you have more access than I do, so please, give it a go, and support your point so I can see the light.

Tom, If we just looked at supermarket wines we'd have the #s covered, wouldn't we? To suggest otherwise is a bit naive, no? How much wine does Gallo/Bronco produce? And that is just in North America without going to mass market brands in Chile or the rest of the world. I have no problem with my eyeballing the worlds wine and saying more than 1/2 of the wines are made this way. Thanks as always for reading, and commenting.