This is AMANDA C WATTS's Typepad Profile.
Join Typepad and start following AMANDA C WATTS's activity
Join Now!
Already a member? Sign In
AMANDA C WATTS
Marketing, Branding And Mindset
Recent Activity
Advertising on the TV is now bland, boring and often noisy. It never used to be this way. Remember the 1980's BT adverts with Maureen Lipman “You got an ‘ology”. It was memorable because there was an ongoing story to the advertisements. Even music has lost the art of storytelling.... Continue reading
Posted May 13, 2018 at Relationships First
Whilst it is important to be seen as someone who is a specialist, if you use industry jargon people will not understand you. I teach my clients to write and speak so that a 7-year-old can understand them. You need to do this too. Whether you are describing your services,... Continue reading
Posted May 13, 2018 at Relationships First
I reckon about 90% of Accountants Websites are missing this one thing that will make a huge difference to the effectiveness of your website. What is it? It is clear "call to actions" on every page. What do I mean by this? Well, I mean you have to ask your... Continue reading
Posted May 13, 2018 at Relationships First
You cannot force yourself onto your audience. If you can find a way to be helpful, build relationships and stay front of mind then you are marketing your business. I recently spoke to an amazing accountant who is running a pretty awesome practice. I asked her what marketing she was... Continue reading
Posted May 13, 2018 at Relationships First
No amount of manifesting, wishing, blogging, SEO, PPC or referrals will get you clients. These marketing platforms (and hope) are only part of the puzzle. CO N V E R S I O N S (where your audience goes from prospect to client) come from C O N V E... Continue reading
Posted May 13, 2018 at Relationships First
There is one thing in the marketplace that will differentiate your accounting practice from every other practice out there. And no, the magic pill isn’t knowing your values, niching or your marketing message (although these are important). It is YOU. You are the only thing that is completely different. If... Continue reading
Posted May 13, 2018 at Relationships First
When sending email newsletters many accountants have the tendency to regurgitate industry news or talk about their achievements. DO NOT DO THIS Instead, balance your newsletter content to be 90% educational and only 10% promotional. If you want to be seen as vital and valuable then provide valuable information. Don't... Continue reading
Posted May 13, 2018 at Relationships First
AMANDA C WATTS is now following The Typepad Team
May 13, 2018