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Hot Tamales Sugar Free Gum and Starbucks coffee liquor definitely wet my palette. They are both flavors I enjoy. Not a fan of Cheetos lip balm, nor do I feel it would stay on for those who would but to each their own. One successful brand extension that sticks out in my mind is Victoria's Secret Pink. The lingerie company not only extending their brand, but was able to within their existing four walls of VS.
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Aug 26, 2011