This is amyjussel's Typepad Profile.
Join Typepad and start following amyjussel's activity
Join Now!
Already a member? Sign In
amyjussel
Recent Activity
Since you're on site & the blogher.org server is jammed from too many requests, could you shoot me an e-mail as to whether Sat. reg. is avail at the door? Thanks in advance, Amy Jussel, Exec. Dir. of ShapingYouth.com e-mail: amy@shapingyouth.com p.s. my wordpress blog will be live in the next 2 wks. re: Media & Marketing's Influence on Kids; can't wait to connect w/you on the food front!)
Toggle Commented Jul 28, 2006 on BlogHer - The Name Dropping Post at Foodmomiac
Witty. Concise. And spot on. (replace 'shower/ driving' with swimming the dogs off the dock, & it mirrors my day completely) Here are a few more tips for your readers, credited to the (now defunct) "brandfidelity.com" site: "The power of sound and cadence in naming" -Hard consonants such as C (cat), D, J, K, Q, T, V, X, Z give a name a strong, bold sound. Examples: Prozac, Questlink, Coca Cola, Kodak, Tazo Tea, Delta. -Softer consonants such as B, F, G, H, L, M, N, P, R, S, W, Y help round out a name and make it sound welcoming, easier to get along with. Examples: Amazon, Broadview, MindSpring, and Nike. -Vowels: O and A sound big or open, while the short E or I (as in cheese or rice), sound smaller, more enclosed. Examples are American Airlines, Agilent vs. Microsoft, Verisign, Verizon, (a mixture of both types of vowels) vs. eBay, PeoplePC, Heinz. -Alliteration creates a memorable name through the use of repetition of different sounds. Examples include Broadbase, Form Factor, Nortel Networks and Sim City. -While rhyming is not common in naming, it can be an effective tool to improve the sound and cadence of a word. Examples: ThinkLink.com and LoudCloud (this is both rhyme and alliteration). -Rhyming can also be effective in developing new ideas while brainstorming. If you have a keyword you'd like to convey, but don't want to use it literally in the name, see if there's a word which rhymes, and conveys a similar meaning. Handspring's Visor (a palm based computer) is one example. The creators of that product name might have thought of their new device as a good "advisor", and the word "visor" (a word for hat) is a nice rhyme that (via sound) connotes "advisor." © Brand Fidelity 2001”
Toggle Commented Jul 20, 2006 on The Mysteries of Naming: Chapter 2 at Fritinancy