In P4 i will be looking at the disadvantages of internet marketing and also the competition on the business that i have been explaining about throughout this work. also i will look at some of as os's competitors as well. The disadvantages of internet marketing problem of channel conflict: This is very common, Because the internet can be hard on some business this is because may be because of how a business looks and this could be a problem because people are very quickly to judge, another thing is when you are a beginner on the internet business and it... Continue reading

In p3 i will be looking at the benefits of internet marketing communication, the this i will explain in this peace of work what is a domain name is , then go onto search engines, price comparison websites, marketplaces, banners spotlights pop-ups and sponsored links and viral marketing, then i will describe how Asos uses these different types of promoting techniques. Domain name A domain name is the name that identifies one or more IP addresses also know as web address. For example, the domain name asos.com represents about a dozen IP addresses. Domain names are used in URLs to... Continue reading

In P2 i will be looking at the benefits of internet marketing to the customer, i will also look at a number of main benefits to the customer and explaining them in some detail. Cheaper and More Flexible Than Offline Advertising Internet advertising is different from print advertising as it is cheap, your advertisement is accessible for a longer period of time as a leaflet offer might of run out in a pirod of time, the content can be changed without having to ask someone to do it and also if you make a mistake on a leaflet you have... Continue reading

Whats is disintermediation? disintermediation is the removal of the middle man in a supply chain. Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, agent), companies may now deal with every customer directly, for example through the Internet. One important factor is a drop in the cost of servicing customers directly. So what this means is that the buyers are aware of supply prices direct from the manufacturer. Buyers bypass the middlemen (wholesalers and retailers) in order to buy directly from the manufacturer and thereby pay less. disintermediation does help allot... Continue reading

Internet marketing does help by targeting specific age or gender group, and what most business look to target is the age group, first of all the reason why business use the Internet for targeting there product to something specific is that most people that use the Internet are at the age of 16 to about 45 and this is there main aim of focus so they have products that these people wont, for example if people over 60 only used the Internet then not man business would use it for marketing. Also what many business do is when someone registers... Continue reading

These are the three aims of Asos: Uncompromising Presentation The ASOS website is our shop window and we will continue to develop it to ensure that our customers enjoy their time on the site and find it easy to find their way around it. Incredible Choice We will offer our customers the latest fashion with a target of over 30,000 options for the Autumn / Winter season. This will be driven through both own label and branded products. Delivering Impeccable Service We will increase the number of delivery options available to our customers. (REF:http://www.asosplc.com/Doc/pdf/AnnualInterimReports/AnnualReport2009.pdf) The fist aim is basically to... Continue reading

Asos Internet marketing does help them to find new concepts of marketing and new products as well for example there groups they have in different web sites like facebook as they promotes some of there products and people can talk about the products for example what they like about it and what they don't and this could help them change of modify the products or even create a new one to meet the customers needs. also asos has a separate section on there site called "LIFE" and what is on here is people that go on there to tell about... Continue reading

Product: The product or service you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand. Also for your product to sell you have to do a lot of research and try and sell them cheaper than the other companies or business if you can as more people will come. also asos has to do all things thing because it is an Internet only business it still has to thing about the products for example the quality has to be good so... Continue reading

Asos do a number of things to advertise them self's on the Internet, for example they advertise on a number of other web pages like Facebook and twitter, and what they have done on these sites is they have created an account and people could add them, and also it gets regularly updated so people could keep up with new products and fashion. Also they have a number of thing on there web page that advertises there products for example video, there's also the images and banners are a main point on there site for there advertising because people know... Continue reading

Asos are only available online and it is the UK’s leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds. On asos.com there are 9,000products available at any one time, with 450 new fashion items added every week. asos has 3.3 million unique shoppers every month and has 1.8 million registered users. Asos’s competitors are other online companies like Amazon and e-bay but these are not full competitors as they sell other products then just clothes but there competitors that have shops unlike asos are Matalan tk-max and other companies... Continue reading

Internet marketing is the marketing of products and services using the Internet as a third party host for example they can advertise on a web site that has nothing to do with that product. Some examples of online marketing are E-mail campaigns, classified adverts and displays ads. also online marketing has grown and now it has overtaken tv marketing on the amount spent on it, in the recent years. some examples of internet marketing being a bigger hit is amozon.co.uk they were launched in 2003 and they were the first successful business based only on the internet, as in the... Continue reading