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Joe - love your blog and the topic. I think the call to rethink samples is right on but why not make 30% or more of the book available - if it's compelling, I think most readers will pay for the entire 30-40% away doesn't jeopardize sales magnifies them. I suspect publishers will learn what content marketers already know about how people buy - giving content away will increase engagement leading to more sales.
Toggle Commented Mar 28, 2012 on Rethinking Samples at Joe Wikert's DisruptorFest
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Mar 27, 2012