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Great post! I completely agree. Companies have high expectations for their social media efforts to produce the quicker, more tangible returns of traditional marketing and advertising. But social media really isn't "media", that's just its location. It's community and conversation, and a sort of forced evolution of online and digital worlds by people to connect, not be marketed to. Companies absolutely need to be part of this, but in the same ways they get involved in their own "real-world" communities: invest, don't buy.
Toggle Commented Jan 21, 2010 on The Hybrid at Obsessed with Conformity
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Jan 21, 2010