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Are you saying that 30 page legaleeze privacy documents are not satisfactory? That seems to correspond with my unscientific poll says that 95% of people have not actually read these documents.
I'm all for privacy polices that are short and readable too. And of course, I'm all for doing no harm and respecting individuals.
Keep the conversation going.
Keep your hands off my PII!
I was on vacation last week and while I was away the debate about research ethics and privacy, especially in the context of social media research, seems to have really heated up. (There is an online panel of worthies on this topic planned for next Monday. If you've not already done so you can ge...
Best of luck Ray. Go innovate!
I’m Joining Vision Critical
This is an unusual post as it all about me and my new role with Vision Critical, but hopefully it will be of some interest to readers. I am excited to announce that I have been appointed by Vision Critical as Executive Vice President with responsibility for the UK, joining an established team in...
Here's hoping that my post on this topic is completely irrelevant.
Eulogy for a Beloved Market Research Organization http://goo.gl/fb/e8Y74
It’s time for market research to join 21st Century
There are a large number of discussions and consultations going on at the moment about initiatives from ESOMAR, CASRO, the MRS and others to try to regulate how social media research should be conducted, especially social media monitoring. The general thrust of the new guidelines is to try and f...
The MRS stance is quite severe and has serious implications for the MR community and MR industry as a whole. I do hope that people take a look at it and decide for themselves whether it is a plan that works for them. I am completely on board with ethical research practices as are all industry organizations. We just need to make sure we don't jeopardize ourselves.
http://www.mrs.org.uk/standards/downloads/2011-07-19_Online_data_collection_and_privacy.pdf
It’s time for market research to join 21st Century
There are a large number of discussions and consultations going on at the moment about initiatives from ESOMAR, CASRO, the MRS and others to try to regulate how social media research should be conducted, especially social media monitoring. The general thrust of the new guidelines is to try and f...
Fabulous! Looks like 328 is about 25% larger than 327! I did not know that.
Largest ever difference between 328 and 327 spotted in New York City
This, according to Dan Goldstein, who found the following chart: For bar charts, one must start at zero... no exceptions. Chopping off arbitrary amounts of the base can create different perceptions of difference. Here is another example.
And that's why in academia, it takes ten or twenty replications by different researchers in different countries to prove the same concept before the researchers will even consider that an idea has merit. But the media likes a cool story and cool often wins out over facts.
Gongos Research have NOT proved the validity of smartphone research
OK, somebody had to blink! For the last few days there have been several tweets and comments using the phrase “Smartphone surveys prove their validity in marketing research”. When I saw the first post I immediately classed it as harmless hyperbole. But when I saw that MSNBC had used the same hea...
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Jun 23, 2011
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