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Persuasion Architects
Brooklyn, NY
Recent Activity
Scott, You make some fabulous points here. As customers continue wanting unified brand experiences we as marketing keep fragmenting our marketing efforts. No wonder we are seen as more noise than relevance for customers. One point I do want to address though is that while our book Always Be Testing didn't have huge overlap with content marketing, our book Waiting for Your Cat to Bark (2006) was a very clear overlap between content marketing and conversion marketing.
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Mar 15, 2010