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Hi Durant, you make a great point. AVE is a poor metric to use as a rule, but it gets even worse online. Now that the major PR associations have officially banned the use of AVEs PRSA has come up with a very interesting framework that unifies PR and Marketing both online and offline (using several metrics, of course). You can find my writeup here: and the official slides and webinar recording will be available in a few days. Cheers, @PascalJappy
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Dec 17, 2010