Absolutely -- more fuel efficient is always a good thing = I think very few consumers would argue that -- and the truck is still plenty strong, heavy and powerful for almost any need. They took a good thing and made it even better -- well-played!Thoughtful business risk-taking - a key skill of great leaders!

Bob -- I love your blog and I have read all of the books on your list - all superb. I read about 100 to 120 business books a year, and have every year since 1989 - recently I was asked for a list of business books that are the most useful for running a business well. Not theoretical or philosophical -- but more on the practical side -- here is that list: ** In no particular order** 1. In Search of Excellence -- Tom Peters 2. The Little BIG Things – Tom Peters 3. Good to Great -- Jim Collins 4. Built to Last -- Jim Collins 5. What Really Works -- Joyce, Nohria, Roberson 6. The Leadership Challenge -- Kouzes and Posner 7. Authentic Leadership -- Bill George 8. Indispensable – Joe Callaway 9. Becoming a Category of One – Joe Calloway 10. The Discipline of Teams -- Katzenbach and Smith 11. The Five Dysfunctions of a Team -- Patrick Lencioni 12. Team Building (fourth edition) -- Dyer, Dyer and Dyer 13. Lessons in Excellence from Charlie Trotter -- Paul Clarke 14. Kiss Theory Goodbye -- Bob Prosen 15. Mavericks at Work -- Taylor and LaBarre 16. On Becoming a Leader -- Warren Bennis 17. The Great Game of Business -- Jack stack 18. The Starbucks Experience -- Joseph Michelli 19. The New Gold Standard -- Joseph Michelli 20. Customers for Life – Carl Sewell 21. At America's Service -- Karl Albrecht 22. The Northbound Train -- Karl Albrecht 23. Leading People -- Robert Rosen 24. The Definitive Drucker -- Elizabeth Edersheim 25. What the Best CEOs know – Krames 26.Teaching the Elephant to Dan ce -- James Belasco 27. If Aristotle ran General Motors -- Tom Morris 28. The Rockefeller Habits – Vern Harnish 29. The Orange Revolution – Adrian Gostick and Chester Elton 30. All In – Adrian Gostick and Chester Elton 31. Nobel Enterprise – Darwin Gillette 32. Blue Ocean Strategy – W. Chan Kim and Renee Mauborgne 33. Primal Leadership – Daniel Goleman, Richard Boyatzis and Annie McKee 34. The Leader of the Future – Frances Hesselbein, Marshall Goldsmith and Richard Beckhard 35. Execution – Larry Bossidy and Ram Charan 36. Love is the Killer App -- Tim Sanders 37. Start with Why – Simon Sinek 38. Up Your Business -- Dave Anderson 39. The 100 Best Business Books of All Time – Jack Covert and Todd Stattersten 40. Simply Better – Patrick Barwise and Sean Meehan 41. Referral Engine – John Jantsch 42. Duct Tape Marketing – John Jantsch 43. Managing with a Conscience – Frank Sonnenberg 44. Six Disciplines Execution Revolution – Gary Harpst 45. Repeatability – James Allen and Chris Zook 46. The Lean Startup – Eric Ries 47. The Thank You Economy – Gary Vaynerchuck 48. Crush It – Gary Vaynerchuk 49. Firms of Endearment - Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth 50. Leading in a Culture of Change- Michael Fullan I could easily recommend 75 or 80 more, but I think that if you were to read these books they would give you the best overall view on how to build, lead and grow a highly successful organization. If you do not see one of your VERY favorites, please send me a note in case I have not read it yet.

Robert, you have touched on here, what I believe is one of the core fundamental truths of creating a successful life: "You become what you focus on and similar to the people you surround yourself with." Whatever you fill your mind with and whoever you spend your time with - will directly determine what your life will look like a decade from now... period! I make this a part of my life by hosting a MasterMind Group at my home once a month. 16 or so of the most successful, kind, honest and generous CEOs in the city where I live -- we get together -- withy out wives -- and spend several hours discussing important topics and helping each other - it is truly wonderful and life-changing. I also surround myself with the smartest people in the world through books and on-line courses/videos (like TED Talks) - so I am constantly surrounded by great information and amazing people - and it has made ALL the difference in my life!

Thanks for letting your followers know about READITFOR.ME and my book -- I also have a really robust (and free) companion website to the book that has a ton of great info and links -- here it is: www.awesomelysimple.com