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Great observations! Being active in hi-tech sector for 20+ years I can only confirm that the average engineer is not a great presenter. Some testimonials and advice on how to do it better in my blog posts http://b2bstorytelling.wordpress.com/2013/03/13/trust-me-im-an-engineer/ and http://b2bstorytelling.wordpress.com/2012/11/13/how-to-write-a-paper/
Commented May 9, 2013 on No excuse for boring an audience: Advice on giving technical presentations at Presentation Zen
No excuse for boring an audience: Advice on giving technical presentations
Long before "death-by-powerpoint" or vertigo-by-prezi, there were bad presentations. Really bad presentations. So don't blame the software. The genesis of painfully dull or muddled presentations predates the computer. No one knows this better than scientists, researchers, and academics, who hav...
Kathy, you're absolutely right. Each audience –or even each single member of that audience– may have different and personal reasons for attending. Two tools I often use are a power quadrant (http://b2bstorytelling.wordpress.com/2013/02/11/to-whom-it-should-concern/) and an influencer quadrant (http://b2bstorytelling.wordpress.com/2013/02/19/friends-and-foes/)
Commented Feb 27, 2013 on C-Level Presentation Tip #5: Analyze Your Audience at Professionally Speaking...
C-Level Presentation Tip #5: Analyze Your Audience
Executive level presentations can entail all the challenges of scaling Mount Everest: the footing is slippery, balance is critical and the drop is a long way down. This series of tips will help you make a few tweaks to your presentation practices so you can perform successfully at the altitude ...
Some of the arguments I am using to convince my colleagues that storytelling is a powerful tool, even for management consulting, on http://b2bstorytelling.wordpress.com/2012/12/20/its-the-story-stupid/
Commented Feb 5, 2013 on The storytelling imperative: Make them care! at Presentation Zen
The storytelling imperative: Make them care!
Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care. "Make me care," he says. If you research the advice of famous directors and screenwriters of today and of years gone b...
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