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Great observations! Being active in hi-tech sector for 20+ years I can only confirm that the average engineer is not a great presenter. Some testimonials and advice on how to do it better in my blog posts http://b2bstorytelling.wordpress.com/2013/03/13/trust-me-im-an-engineer/ and http://b2bstorytelling.wordpress.com/2012/11/13/how-to-write-a-paper/
Kathy, you're absolutely right. Each audience –or even each single member of that audience– may have different and personal reasons for attending. Two tools I often use are a power quadrant (http://b2bstorytelling.wordpress.com/2013/02/11/to-whom-it-should-concern/) and an influencer quadrant (http://b2bstorytelling.wordpress.com/2013/02/19/friends-and-foes/)
Some of the arguments I am using to convince my colleagues that storytelling is a powerful tool, even for management consulting, on http://b2bstorytelling.wordpress.com/2012/12/20/its-the-story-stupid/
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Feb 5, 2013