Congratulations, June! The team you leave and the team you go to are both winners in this.

There's definitely less money in being not first. E.G. if you want to be another foursqaure, you can expect to make maybe a tenth of what they are probably getting as first. The thing is, and Scoble will point this out, being passionate about cutting edge will put you in a position for hopefully receiving original and unprecedented success. The question is moral: Do you have the stomach for the failures and stress that come along with it? Kant would say that science deals with what can be predictably synthesized through the categories of experience. Advertising is still part of that iconic, Western image of the raving mad poet, who receives inspiration from the muses, madness and maybe some wisdom, the poetizing that builds brands and brings capital.