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Not such an issue with purely physical, quantifiable claims like the UAE's, but another risk of using superlatives is believability. We are so used to hearing them, I think consumers tend to tune them out, or worse, not believe them--despite evidence to the contrary, etc. When I see a press release claiming to be from the "leading" XYZ company, I don't even think I process the word. It simply adds nothing to the company's position.
Lindsey has found what I call a "social side door"--an alternate avenue of access and influence to hiring decision makers in one of the toughest spaces to break in to. She's simultaneously: 1. demonstrating expertise 2. providing value (as another commenter mentioned) 3. positively differentiating herself from the competition 4. getting past the gatekeepers by approaching decision makers in a unique way Great stuff, David.
I think you've correctly defined the difference between change agents and what I'll call change instigators. Change instigators are the last straw, the disruptor, the evangelist that writes that book that the CEO reads. They have their place within and without an organization, but their value is limited. Change agents are the ones that are in it for the long haul, and that actually deliver the change by seeing it through. They usually get less of the glory, but that's rarely the thing that motivates the true change agent. Happy new year, David.
Toggle Commented Jan 3, 2012 on The Year of the Change Agent at Logic+Emotion
What struck me about your story is the fact that a statement you disagree with on one social channel led you to something you're passionate about, upon which you could reflect like this, through another social channel. It's entrepreneurs that made this happen, too. We live in a beautiful time and place, my friend.
Here's where the fallacy of the one-note social graph is exposed. In most circumstances, I care more about someone's credibility or similarity to me than their proximity to me socially. This is especially true when filtering content. Netflix learned this when they tweaked their algorithm to rely more on social signals than interest signals. It failed, and they reverted. Great post, thanks.
Question: Does using terminology like "rock stars" in job postings actually attract the right candidates? While I agree with your ideas here, "rock star" to me screams "diva" and "baggage". That doesn't mean that true rock stars don't add tremendous value to organizations. I just tend to cringe when I see it in self-IDs and open recs. But a rock star without the inflated self-importance? Helluva find. P.S. - I suspect that true, best-sense-of-the-phrase rock stars aren't the ones looking at help wanted ads in the first place, but that's another thread.
The mix is changing. The recipe for holistic, accurate social media reporting used to be something like 1/3 hard metrics and 2/3 soft metrics. This was a scarcity/supply issue--hard metrics were hard to come by. Tying uniquely-social numbers back to the numbers we were already looking at--the numbers executives care about--was extremely difficult, costly and generally unreliable. Our best solutions were workarounds and informed guesses. As social media programs mature and vendors innovate, the recipe is looking more and more like 2/3 hard metrics and 1/3 soft metrics. Social media can more easily be mapped to conversions, traffic, KPIs in general. Our reports were mainly comprised of soft numbers like Twitter followers because it was the easiest data to quantify and the numbers were simple to pull and trend over time. Now technology and strategy are ahead of reporting, and it's time to implement, measure and catch up again. Great post.
Toggle Commented Apr 18, 2011 on The ROI of Your Mother at Logic+Emotion
Would you consider legacy and/or history of influence to be another pillar, or is it wrapped up in another? I mean that this model seems predictive, based on analysis of these 6 current metrics, but in addition to looking at Credibility (which is indicative), what about looking for an actual history of influencing in the way desired by the researcher? So if you're looking for an individual to cohost a webinar and drive more registrations, for instance, the most predictive data is probably whether or not they've done this before? Now, clearly this is some of the least accessible data out there--unless we have a preexisting relationship, we'd need to talk to other parties that have worked with this individual in this way, and data like that is usually held close to the chest. Still, it's important to realize that while this may be the holy grail of influence analysis (and thus the least accessible)it's the data that should be sought first, in most cases.
Toggle Commented Jan 20, 2011 on The Six Pillars of Influence at Logic+Emotion
Quora, like social media, may indeed be a more meritorious system of assigning value than traditional media and the world before social. But, in the ways you describe, it's not a meritocracy in the dreamy, utopian sense we often hear terms like "engagement" bandied about. Our perception of an answer is difficult to isolate from our perception of the person answering, especially if we think we can easily evaluate their preexisting influence. And social amplifies this effect by making the legacy of our actions and words even more traceable, interconnected and inseparable, ultimately, from the actions themselves. What's the opposite of a vacuum?
Solid framework. I had a chance to visit Dell's Command Center and I was similarly impressed by their process, above all else. I admit to finding stepping back in this way very challenging. Keeping up with demand & requests leaves little time for the high-level, but saying no (and being able to point to the basis of your decision)is increasingly necessary. Away from the scattered, towards the seamless. That's one of my goals, anyway. Cheers.
David- I agree with you regarding advanced hub and spoke, especially in that successful social efforts typically involve someone who is at least partially responsible for "un-siloing" the company's social functions. At this point in my professional experience as the social media manager at a growing, 700-employee organization, it really is a question of bandwidth. Until I have more people under me, it will have to remain a struggle between centralized outreach in the form of marketing and customer service, and equipping more within my company to use social to their (and our) ends.
Toggle Commented Nov 14, 2010 on Social Media Strategists Grow Up at Logic+Emotion
Be3d is now following johnmoore (from Brand Autopsy)
Oct 25, 2010
From the beginning of commerce, the winners focus almost obsessively on locating and resolving inefficiencies. Your excellent post describes the next level of the efficient organization. All these things are possible, today, and that is mind-blowing, truly. Cheers.
"Becoming a social business does involve the breaking down of silos, but never underestimate top down influence." This is an impressive one-line articulation of an incredibly complex problem. My biggest mistake during the entire un-siloing process has been making the following assumption: Helpful tools and techniques, by themselves, get buy-in. I'm starting to realize that communicating the value proposition of different aspects of social media must always precede the "how to". Inspiration must come before adoption.
Toggle Commented Oct 25, 2010 on Social Business From The Top Down at Logic+Emotion
Be3d is now following The Typepad Team
Jan 7, 2010