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David Polinchock
I look for innovative ways to create compelling, authentic and relevant brand experiences
Recent Activity
During the Covid break, Sydney and I had the chance to speak with Alyssa Mullin from NUMA New York on a variety of Gen Z topics. In this section, Sydney talks about how they're using things like Instagram and, of course, TikTok. She also talks about her general media consumption and how right now, they're looking for things that make them feel nostalgic. Let us know what you think in the comments! Media Consumption Gen Z from NUMA New York on Vimeo. Continue reading
Posted Oct 1, 2020 at Experience Manifesto
It's 2020 and we're in the middle of a pandemic where people can't go out to eat in restaurants as we usually do. Thankfully, take out and delivery is booming! So why do so many restaurants still not have their actual menu online??? Sometimes I can find the menu in pictures taken by guests and posted on Yelp or Trip Advisor, but the restaurant itself doesn’t have their menu available. This seems like such a simple thing to do to keep themselves going in these very challenging times. If I can't get this simple, basic information, how can you expect... Continue reading
Posted Sep 11, 2020 at Experience Manifesto
We are excited to welcome Veda Labs as a member to the Brand Experience Lab! VedaLabs is an India based company who uses an AI platform that helps retailers gather real time insights. From their website: Veda labs as an AI platform that offers deep insights powered by computer vision and machine learning. These insights allow a business owner to extract deep insights from any form of video data in real time. VedaVision™ allows retailers the following: Real Time Reporting. A single dashboard that allows you to have a real time data on how your stores are performing based on... Continue reading
Posted Sep 10, 2020 at Experience Manifesto
I know it’s hard to believe, especially for some of the youngsters who might be reading this, but there was a time when air travel was so much nicer than it is today. And no, I’m not talking about back in the 40’s! If you were waiting for a flight to depart and there was a problem, the airline might move you to a competing company to make sure you got to your destination. They might even do that if it was your fault, like getting to the airport late and missing your flight. Not that I have any firsthand... Continue reading
Posted Aug 31, 2020 at Experience Manifesto
Don't forget to join us this Thursday for a fun talk about media, marketing and #GenZ. Sydney Polinchock & I will be talking about: The relationship between Gen Z and technology. What media are they consuming? How is this influencing the way they spend your time and money? What is the biggest challenge in marketing to Gen Z right now? What are marketers getting wrong? Who is getting it right? What marketing campaigns are resonating right now? What trends are you most excited about moving forward? * What trends are you not excited about? Hit the link here for additional... Continue reading
Posted May 18, 2020 at Experience Manifesto
I've noticed something lately as it relates to my content viewing habits. I watch a lot of shows for one season, but rarely have I watched beyond that. Even shows I really like, it just seems to be very hard to keep going into multiple seasons. I have one season attention disorder! Now, clearly, part of the problem is me and my normal ADHD, but I also think the way content works today is part of the problem. One I was growing up, there were two TV seasons, the fall and the spring. You knew that shows generally started in... Continue reading
Posted Mar 24, 2020 at Experience Manifesto
A few days ago, I posted What will Retailers Do Post #Covid19? and started the conversation about what we need to do as an industry to recover when the coronavirus threat is over. It reminded me of a previous piece I wrote almost 20 years ago. Back in 2001, I was on deadline to turn in an article that would be of interest to the theme park industry the week of 9-11. Needless to say, that deadline passed and it was another few weeks before I was able to write again. The challenge was that I couldn't figure out what... Continue reading
Posted Mar 24, 2020 at Experience Manifesto
With #Covid19 closing everything around us, we're all either in a lock down or panic mode. In the NY metro area, everything has been closed. My daughter is home from college for the rest of the semester and everyone is trying to figure out how long this will last. Lauren Thomas, writing about the industry at CNBC, had an article indicating that retail closures could top 15,000 this year. On top of everything that's happened in previous years, I'm sure this was not the year retailers wanted. Here at the Lab, we've been talking about the importance of creating authentic,... Continue reading
Posted Mar 17, 2020 at Experience Manifesto
We'll be at Euroshop next week, looking for new companies to join us at the Lab. If you'll be there as well, let us know, we'd love to meet! You can reach out to Jim Ackerman or Mitch Edelman to schedule a time to meet. We'll be at the show all day Monday - Wednesday and available after hours as well. Looking forward to meeting in Dusseldorf! You can click here to learn more about what we offer to members, including: Shared Space working with BEL design team Access to tech member network spaces while in NY Client support for... Continue reading
Posted Feb 10, 2020 at Experience Manifesto
Over two years ago, Paul Dietz, an old friend who used to run the Mitsubishi Electronics Research Lab, reached out about a new company who was developing with some technology that he said would blow me away. He showed me some videos and they were pretty damn cool, I had to admit, but I'm not sure I knew what they were showing me. So Jim Ackerman and I went to visit their space in Redmond and we were just blown away. Parallel Reality was one of those technologies that was really just magic to me. This technology innovation allows a... Continue reading
Posted Feb 4, 2020 at Experience Manifesto
Unlike most folks my age (60), I'm actually on TikTok quite a lot these days. Started as research for a client and frankly, was pretty addicting for me. In fact, I recognized Charli D'Amelio before I recognized Boomer Esiason in the Sabra hummus Super Bowl ad. She has about 1.7 billion view of TikTok, far more than most brand views I've tracked on the site. Yes, there are a lot of things that are just silly and yes, most of what's happening on TikTok isn't fundamentally different than what's come before it. Frankly, many of the things I watch on... Continue reading
Posted Feb 3, 2020 at Experience Manifesto
Last weekend, Jim Ackerman and I had the chance to go down and help the Entertainment Technology Center at CMU celebrate their 20th anniversary. The Brand Experience Lab is starting to work with them on a number of initiatives and hope to have some of their most exciting technologies here in our space in Jersey City early next year. Some 20+ years ago, I had the great fortune to meet Don Marinelli, then the Associate head of the drama department at Carnegie Mellon in Pittsburgh and and Scott Stevens, then with the computer sciences department at CMU. At the time,... Continue reading
Posted Dec 17, 2019 at Experience Manifesto
Had a chance to visit the brand new, Toys R Us at the Garden State Plaza on the Wednesday before Thanksgiving, the first of their new physical stores. Not surprisingly, the first thing you can notice is how small the store is compared to their previous stores. They are currently opening up two locations, the one we have here in NJ and a second one in Houston. While a traditional store from the first version would've been around 40,000 sf, the store I visited was about 6,500 sf according to reports I've read. Also understand that future stores will be... Continue reading
Posted Nov 29, 2019 at Experience Manifesto
Monday night, I needed to run a quick shopping errands to get ready for some meetings at the Lab, as well as just get some things done for me. So, I headed up to the Garden State Plaza, since I could do everything I need there. I did get everything done, but I also had very good experiences everywhere I went. Although I didn't get the names of everyone I dealt with, I had a great experience at each of the 3 stops I made. It just reminded me, how simple it is to give customers good service, no matter... Continue reading
Posted Nov 13, 2019 at Experience Manifesto
Earlier this summer, after Sydney was accepted to Bucknell, we learned about a program in the business school there called MIDE, their Markets, Innovation & Design program. I thought it was a pretty cool program and reached out to connect during one of our visits with Sydney. That started a conversation about ways we could work together during the school year. Later in the summer, once we had the folks from Jisp move in, that started many conversations about how the store of the future would be designed if you didn't need cashiers and checkout lines, particularly at grocery and... Continue reading
Posted Oct 12, 2019 at Experience Manifesto
[This is a repost from this article that we wrote MediaVillage.] For several years, I gave most of the presentations at the AT&T AdWorks Lab and of course, the entire discussion of un-bundling and cord-cutting was always part of the discussion. At the time, I used to say that I thought that cord-cutting was potentially more of a point in life thing and less of a generational issue. When you're single and loving alone or with roommates, you don't want to be the one stuck wit that monthly bill, so it makes sense. As you get older and have a... Continue reading
Posted Oct 11, 2019 at Experience Manifesto
You may have noticed that I keep a pretty long "What I Read" list here on this blog and that some of them are kind of old and out of date. Every now and then, I start to go through them all, to eliminate ones that don't exist any more and I always get stuck. It's easy to cut the ones that actually don't exist any more. It's the ones that are still there, with their posts from years ago still up to read, that I have a hard time deleting. It's like having a time capsule that I can... Continue reading
Posted Sep 10, 2019 at Experience Manifesto
Excited to announce that after a few months of working on the infrastructure of the space, we're ready to open our doors to members! We are creating a word-class accelerator for companies working in retail, VR/AR and out-of-home (OOH). As we looked for our own space, we quickly realized that many coworking spaces are great for working, they are usually not very good if you need to do demonstrations of physical technologies. Our space is just across the river from NYC, a short PATH train ride away in Jersey City. With 14,000 sf (and another 14,000 available if needed!), we... Continue reading
Posted Aug 27, 2019 at Experience Manifesto
We're very excited to introduce Jisp, our first member of the Brand Experience Lab here in Jersey City. jispGO is a secure solution for friction free shopping via mobile - customers are able to browse and shop spaces physically and digitally, completing their purchases within jisp, negating the need for lines and front end cash wraps. Think of it as a way to bring the experience of "Amazon Go" to any retailer. A recent report from Omico Group found: Most Americans are willing to only wait up to eight minutes in line before abandoning their cart of potential purchases. The... Continue reading
Posted Jul 23, 2019 at Experience Manifesto
We've started work to transform our new home for the Unified Brand Experience Lab! The space is designed to give companies in retail, VR/AR and OOH industries a place to work, showcase and demo the technologies they’re creating. With almost 14,000 sf, we have a great space to experiment, test, hold client meetings and do larger events. It is walking distance from the Hoboken PATH station, so very convenient from the city or NJ. If you're looking for space for your company, drop me an email and I can give you additional information. You can click here for additional information. Continue reading
Posted Apr 30, 2019 at Experience Manifesto
Back from another year at CES and the word of the show is incremental. Everyone I spoke to at CES mainly said the same thing. Nothing really blew them away, in a good way at any rate, and everything was just a little better than last year. I still always see some great technology that I think is better out of the home, but TV Let me start with this heresy, I'm not a fan of 8K for the house. Sure, it's awesomely pretty and the colors are amazing, but I don't see it being a big winner for the... Continue reading
Posted Feb 10, 2019 at Experience Manifesto
A recent article in Verge, Virtual creators aren’t AI — but AI is coming for them, talked about the rise of AI influencer, like Lil Miquela: One of Instagram’s hottest influencers is a 19-year-old intelligent robot. Lil Miquela’s 1.5 million followers watch her eat sherbet on the beach, visit her favorite art galleries, and hang out with other robot models. Except, Lil Miquela isn’t really an artificially intelligent being. She’s also not a robot. According to the article, there's a lot of VC money going into this space, which I guess is how the world works these days. But, can... Continue reading
Posted Feb 3, 2019 at Experience Manifesto
Facebook's data issues have been in the headlines the last couple of weeks and honestly, I'm not sure it's going away any time soon. Just today, they announced new rules to try and combat the issues that they've been having with fake news and outside entities being involved in US politics. Although we've known about the issue of Facebook using our data and building larger databases by "letting" us use their login information across a wide section of the internet, we are still surprised by just how much data they have allowed to leak out of Facebook for such a... Continue reading
Posted Apr 6, 2018 at Experience Manifesto
L.L. Bean made some pretty big news when they announced that they were ending their lifetime warranty on their products. This was a cornerstone of their customer experience since they started and I would guess a driver of why people shopped at Bean. It also spoke of why retail needs to be a relationship between the stores and the customers. Both sides have an obligation to be respectful of each other and when it gets out of balance, things like this happen. I would certainly be interested in knowing how much they were losing on these returns, but let's give... Continue reading
Posted Mar 16, 2018 at Experience Manifesto
The good folks at Propelify have done a great job putting together a highlight of the presentations from the 2017 event over at their Dispatch. I think they did a great job (typo in my name not withstanding!) taking my talk and turning it into a nice, easy to watch, 4 minute video. I was at my first volunteer planning meeting this week and I'm looking forward to seeing how I can make the 2018 event even better! I've included a brief overview of the piece here and you can read the full piece at Stop Thinking Killer Apps -... Continue reading
Posted Mar 3, 2018 at Experience Manifesto