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David Polinchock
I look for innovative ways to create compelling, authentic and relevant brand experiences
Recent Activity
Building the Next Generation of Retail Metaverse
If you've been reading my blog for any length of time, you know that I started doing work with virtual reality back in the early 90's and coined the expression Experiential Advertising to talk about using VR to create immersive marketing experiences. Today we're combining that experience with the metaverse (what we used to call cyberspace) and our teams extensive experience with retail to create the next generation of retail experiences. Members of our metaverse retail team have worked with major retailers to develop their merchandising experiences, propelling brand presence, change, profitability, and performance through the orchestration of complex sales,... Continue reading
Posted Jun 14, 2022 at Experience Manifesto
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Explore, Experiment, Execute
Curious as to what we do every day here at the Lab? We're excited to launch our new, overview video of the Brand Experience Lab. This video features our experienced team including Mitchell Edelman, James Ackerman, James Wiemer, Alexandra Zelcer and me and gives a great look into the selection of technology we offer such as Augmented Reality/Virtual Reality and the metaverse Shoppable live streaming Glasses-Free 3D Dynamic Interactive Displays Data on things Smart kiosks Virtual try-ons and more - all at our 14,000 sq. foot space in Jersey City! Want to know more about all of the technologies we're... Continue reading
Posted May 6, 2022 at Experience Manifesto
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AR Portals, the Metaverse and NFT's, oh my!
Posted Feb 23, 2022 at Experience Manifesto
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Oreo Café at American Dream
Posted Aug 25, 2021 at Experience Manifesto
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They’ve Taken the Joy From Shopping
Posted Jul 21, 2021 at Experience Manifesto
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Incident at Fran's House
Posted May 17, 2021 at Experience Manifesto
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CES 2021, 5G Is Here
Posted Feb 23, 2021 at Experience Manifesto
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CES 2021, Day 1
So, the very first, virtual CES has completed day one and, I have to be honest, it wasn't nearly as much fun as actually being there! No doubt, it's really hard to get as excited about things when you can't really see or touch them. The second challenge that I've actually had with CES for a few years is that many times, the show is pretty incremental. In fact, this was was what I said when I reviewed CES in 2019. So we'll see what the breakouts are this year and whether or not it's more incremental than innovative. You... Continue reading
Posted Jan 14, 2021 at Experience Manifesto
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Some (Potentially) Unpopular CES Opinions
I've been giving tours of #CES for 10 years now, this is the first year that I'm not checking into a Vegas hotel today! One of the reasons I was brought in to give tours was to help separate things that would be trends from things I didn't think would be trends. While I've had a few misses over the years, I haven't done that badly. So, while most people are currently posting CES trends, I thought I would talk about some things that won't be trends, at least any time soon. 8K TV's. Truth be told, no one needs... Continue reading
Posted Jan 14, 2021 at Experience Manifesto
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Repealing Section 230 - What Does That Really Mean?
Repealing Section 230 has been a hot call this year, even hotter now that it's been tied to additional Covid relief in the Senate. And it's certainly been a hot topic for President Trump all year, even tied into his veto of the defense budget. But there's a serious amount of confusion about what 230 is and how it came about. So, let's start at the beginning. Section 230 was part of the Communication Decency Act of 1996. Yes, a good 10 years before social media even really existed. It doesn't just protect social media companies from lawsuits coming from... Continue reading
Posted Dec 30, 2020 at Experience Manifesto
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Retail as a New (Old) Third Place
Posted Dec 28, 2020 at Experience Manifesto
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Movie Theaters Will Be Back
UPDATE Was back at an actual movie theater this past weekend to see In the Heights. While the theater wasn't packed, it had a good crowd and we were certainly an enthusiastic audience. We had started to watch it at home on HBO Max and quite frankly, it wasn't at all the same experience as watching it in the cinema. It's not just the size of the screen, it's the entire experience. From the minute we walked in the door and got the aroma of the popcorn, to the seats and the screen/sound combination, everything is different. And the audience... Continue reading
Posted Dec 26, 2020 at Experience Manifesto
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Media Consumption Gen Z
During the Covid break, Sydney and I had the chance to speak with Alyssa Mullin from NUMA New York on a variety of Gen Z topics. In this section, Sydney talks about how they're using things like Instagram and, of course, TikTok. She also talks about her general media consumption and how right now, they're looking for things that make them feel nostalgic. Let us know what you think in the comments! Media Consumption Gen Z from NUMA New York on Vimeo. Continue reading
Posted Oct 1, 2020 at Experience Manifesto
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It’s the Little Things
Posted Sep 11, 2020 at Experience Manifesto
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Welcome Veda Labs!
Posted Sep 10, 2020 at Experience Manifesto
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Do You Have a Bank for Times Like This
Posted Aug 31, 2020 at Experience Manifesto
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Media, Marketing, and Gen Z - It's All About the Experience
Posted May 18, 2020 at Experience Manifesto
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One Season Attention Disorder
I've noticed something lately as it relates to my content viewing habits. I watch a lot of shows for one season, but rarely have I watched beyond that. Even shows I really like, it just seems to be very hard to keep going into multiple seasons. I have one season attention disorder! Now, clearly, part of the problem is me and my normal ADHD, but I also think the way content works today is part of the problem. One I was growing up, there were two TV seasons, the fall and the spring. You knew that shows generally started in... Continue reading
Posted Mar 24, 2020 at Experience Manifesto
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Creating the Right Experience Post Covid19
Posted Mar 24, 2020 at Experience Manifesto
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What will Retailers Do Post #Covid19?
Posted Mar 17, 2020 at Experience Manifesto
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Euroshop 2020
Posted Feb 10, 2020 at Experience Manifesto
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Parallel Reality at CES
Posted Feb 4, 2020 at Experience Manifesto
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TikTok and Music Discovery
Posted Feb 3, 2020 at Experience Manifesto
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ETC 20TH Anniversary
Posted Dec 17, 2019 at Experience Manifesto
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Toys R Us is Back!
Posted Nov 29, 2019 at Experience Manifesto
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