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David Polinchock
I look for innovative ways to create compelling, authentic and relevant brand experiences
Recent Activity
CES 2021, Day 1
So, the very first, virtual CES has completed day one and, I have to be honest, it wasn't nearly as much fun as actually being there! No doubt, it's really hard to get as excited about things when you can't really see or touch them. The second challenge that I've actually had with CES for a few years is that many times, the show is pretty incremental. In fact, this was was what I said when I reviewed CES in 2019. So we'll see what the breakouts are this year and whether or not it's more incremental than innovative. You... Continue reading
Posted Jan 14, 2021 at Experience Manifesto
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Some (Potentially) Unpopular CES Opinions
I've been giving tours of #CES for 10 years now, this is the first year that I'm not checking into a Vegas hotel today! One of the reasons I was brought in to give tours was to help separate things that would be trends from things I didn't think would be trends. While I've had a few misses over the years, I haven't done that badly. So, while most people are currently posting CES trends, I thought I would talk about some things that won't be trends, at least any time soon. 8K TV's. Truth be told, no one needs... Continue reading
Posted Jan 14, 2021 at Experience Manifesto
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Repealing Section 230 - What Does That Really Mean?
Repealing Section 230 has been a hot call this year, even hotter now that it's been tied to additional Covid relief in the Senate. And it's certainly been a hot topic for President Trump all year, even tied into his veto of the defense budget. But there's a serious amount of confusion about what 230 is and how it came about. So, let's start at the beginning. Section 230 was part of the Communication Decency Act of 1996. Yes, a good 10 years before social media even really existed. It doesn't just protect social media companies from lawsuits coming from... Continue reading
Posted Dec 30, 2020 at Experience Manifesto
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Retail as a New (Old) Third Place
Posted Dec 28, 2020 at Experience Manifesto
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Movie Theaters Will Be Back
This has been a hard year for movie theaters, possibly their hardest ever. In October, Variety Had a dialogue on the future of theaters. Earlier this month, Warner Bros made news (and a few enemies) when it announced that it would release movies simultaneously on HBO Max and in-cinema on the same today. That effort kicked off yesterday with the launch of WW84. As a little background on us as a movie family, we love movies! We went to the movies a lot, every week in the summer. I had the AMC Stubs A List and usually I made out... Continue reading
Posted Dec 26, 2020 at Experience Manifesto
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Media Consumption Gen Z
During the Covid break, Sydney and I had the chance to speak with Alyssa Mullin from NUMA New York on a variety of Gen Z topics. In this section, Sydney talks about how they're using things like Instagram and, of course, TikTok. She also talks about her general media consumption and how right now, they're looking for things that make them feel nostalgic. Let us know what you think in the comments! Media Consumption Gen Z from NUMA New York on Vimeo. Continue reading
Posted Oct 1, 2020 at Experience Manifesto
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It’s the Little Things
Posted Sep 11, 2020 at Experience Manifesto
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Welcome Veda Labs!
Posted Sep 10, 2020 at Experience Manifesto
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Do You Have a Bank for Times Like This
Posted Aug 31, 2020 at Experience Manifesto
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Media, Marketing, and Gen Z - It's All About the Experience
Posted May 18, 2020 at Experience Manifesto
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One Season Attention Disorder
I've noticed something lately as it relates to my content viewing habits. I watch a lot of shows for one season, but rarely have I watched beyond that. Even shows I really like, it just seems to be very hard to keep going into multiple seasons. I have one season attention disorder! Now, clearly, part of the problem is me and my normal ADHD, but I also think the way content works today is part of the problem. One I was growing up, there were two TV seasons, the fall and the spring. You knew that shows generally started in... Continue reading
Posted Mar 24, 2020 at Experience Manifesto
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Creating the Right Experience Post Covid19
Posted Mar 24, 2020 at Experience Manifesto
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What will Retailers Do Post #Covid19?
Posted Mar 17, 2020 at Experience Manifesto
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Euroshop 2020
Posted Feb 10, 2020 at Experience Manifesto
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Parallel Reality at CES
Posted Feb 4, 2020 at Experience Manifesto
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TikTok and Music Discovery
Posted Feb 3, 2020 at Experience Manifesto
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ETC 20TH Anniversary
Posted Dec 17, 2019 at Experience Manifesto
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Toys R Us is Back!
Posted Nov 29, 2019 at Experience Manifesto
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It Really Isn't That Hard
Posted Nov 13, 2019 at Experience Manifesto
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Bucknell MIDE Program & The Future of Retail
Posted Oct 12, 2019 at Experience Manifesto
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To Bundle or Unbundle, That is the Question
[This is a repost from this article that we wrote MediaVillage.] For several years, I gave most of the presentations at the AT&T AdWorks Lab and of course, the entire discussion of un-bundling and cord-cutting was always part of the discussion. At the time, I used to say that I thought that cord-cutting was potentially more of a point in life thing and less of a generational issue. When you're single and loving alone or with roommates, you don't want to be the one stuck wit that monthly bill, so it makes sense. As you get older and have a... Continue reading
Posted Oct 11, 2019 at Experience Manifesto
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What I Read
You may have noticed that I keep a pretty long "What I Read" list here on this blog and that some of them are kind of old and out of date. Every now and then, I start to go through them all, to eliminate ones that don't exist any more and I always get stuck. It's easy to cut the ones that actually don't exist any more. It's the ones that are still there, with their posts from years ago still up to read, that I have a hard time deleting. It's like having a time capsule that I can... Continue reading
Posted Sep 10, 2019 at Experience Manifesto
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Ready for Members!
Posted Aug 27, 2019 at Experience Manifesto
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Our First Member - Jisp!
Posted Jul 23, 2019 at Experience Manifesto
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Unified Brand Experience Lab
Posted Apr 30, 2019 at Experience Manifesto
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