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B&N needs to add a bar code scanner to every aisle so that you can scan a book and read the online reviews (similar to the way you can scan items in a store to check its price) on a large screen, ideally touch-enabled. Personally, I have always hoped for the day when the actual bookshelf in a physical store is more intelligent and self-aware of what books are sitting on it so that beneath the physical book a small screen would show the numbers of stars, reviews etc. to truly blend the benefits of online reviews with the convenience of being in-store.
Toggle Commented Mar 19, 2013 on Reverse showrooming at Joe Wikert's DisruptorFest
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Mar 19, 2013