Yep... right on the money. I miss reading interesting stories and the opportunity to learn something new instead of having - in sports, for example - having the same 3 teams shoved down my throat. I get it, its a good team, but there is so much more out there! I pride myself on having something between my ears and the ability to make up my own mind. And while I have (and hope to again) worked in PR, I realize you also have to keep the reader/audience in mind. You can't burn them out on the same stuff, just wrapped up in a different colored bow, everytime. Present your message, but be prepared with something else.