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Bill Allert
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In his marketing masterpiece Purple Cow, Seth Godin talks about the need for a business or product to be remarkable. Because if it isn’t, he argues, we, the market, just won’t care about your brown cow. Only a purple cow will get our attention. But what about a person, especially... Continue reading
Posted Sep 26, 2017 at Bill Allert
What’s the risk? That someone will find your work stupid? Criticise you? Question your worth? Yes. That is the risk. The risk of putting yourself and your work and your thoughts and opinions out there. Or. You can not put yourself out there. Or your work. Or your thoughts and... Continue reading
Posted Sep 25, 2017 at Bill Allert
What is it that makes a person inspired? And what even is inspiration? I would argue that it's the desire to act. To do something. To change something. It's a desire. But like other desires, it comes from another. From something inherent in who they are. We see something in... Continue reading
Posted Sep 21, 2017 at Bill Allert
You need to evolve. You need to transform. You need to become who you really are. Only through doing this will you find your people. Only through doing this will you find your tribe. Only through doing this will people see the colour of your wings and be drawn towards... Continue reading
Posted Sep 21, 2017 at Bill Allert
There is something terrifying about being yourself. About being different and standing out. And yet we are drawn to those who are themselves. Who are different. Who stand out. Not every single person. But some of them, some individuals in particular, we want to buy. We want to be near.... Continue reading
Posted Sep 20, 2017 at Bill Allert
There's an old question that we've all heard: What would you do if you knew you couldn't fail? Here's an alternative: Who would you be if you knew we wouldn't care? Continue reading
Posted Sep 19, 2017 at Bill Allert
I wonder what would happen. I wonder what would happen if the people sitting in their cubicles rose. If they walked outside and looked up at the sky. If they filled their lungs with air and began. To do the work. To lead their people. To not waste another day.... Continue reading
Posted Sep 18, 2017 at Bill Allert
Yes, you. There are people out there who need you to be doing what you should be doing. They need your help. They need you to make them laugh. Or entertain them. Or help them find their customers. Or feel better about themselves. Or save their relationship. But you’re not... Continue reading
Posted Sep 17, 2017 at Bill Allert
When you become attracted to someone in your personal life, is it because of why they do what they do? Are you attracted to their purpose in life, or to their identity and character? Who they are? Why or Who? I’m betting it's Who. So why would it be different... Continue reading
Posted Sep 16, 2017 at Bill Allert
One of my heroes is Seth Godin. I try to read pretty much everything Seth writes. He is one of the most switched on people I have ever come across. But for all his wisdom, one of his greatest attributes is a habit. He publishes his blog every single day.... Continue reading
Posted Sep 15, 2017 at Bill Allert
Have you ever watched a film where you haven't given a single solitary hoot about the central character? (That's a rhetorical question.) Before I started a professional career as an actor nearly 25 years ago, I trained at a drama school in New York called the Stella Adler Studio of... Continue reading
Posted Sep 14, 2017 at Bill Allert
Yesterday I wrote about the importance of showing your Who over your Why. Here’s another thought. If you don’t tell us your Who, we’ll tell you your Who. Hillary Clinton recently remarked that she was ‘gobsmacked’ by her defeat to Donald Trump. Weren’t we all. But should we have been?... Continue reading
Posted Sep 13, 2017 at Bill Allert
Yes, I know. Sacrilege. But I think many of us have disappeared down the rabbit hole of Why only to wonder if it really makes a difference. In Simon Sinek’s defence, he did say start with Why. Not be consumed with Why. But personally, I wouldn’t even be starting with... Continue reading
Posted Sep 12, 2017 at Bill Allert
How do you connect with someone when you are the product? This is the question asked by the freelancer, the thought leader, the solopreneur, the teacher, the coach. How do I make people want to buy me? Well, the same way you make people want to buy a car or... Continue reading
Posted Sep 11, 2017 at Bill Allert
I have been a professional storyteller for nearly 25 years. First in theatre, then in film. One of the things I know is that there are four key roles in either of these mediums. Writer, Director, Actor, Producer. That’s not to say that Cinematographers, Designers, Editors, Composers, et al, don’t... Continue reading
Posted Sep 10, 2017 at Bill Allert
Don't die a caterpillar. This is the idea I want to spread throughout the world. So what do I mean? I mean don't let you, or an idea, or a product, or a service, or a relationship, die in its juvenile form. Too many of us are guilty of this... Continue reading
Posted Sep 9, 2017 at Bill Allert
So now it's P2P. Person 2 Person, or even H2H, Human to Human. Gone (or going) are the days of B2B and B2C. Who would've thought? How amazing, that apparently we want to connect with another human being? I sound facetious, which I shouldn't because I've long believed that connection... Continue reading
Posted Sep 7, 2017 at Bill Allert