My goal in marketing is to build the level of trust my handyman gained with Debbie and me this year. Something in the house is broken. Our first response it C^&P ___ is broken. There's tension in the air. Then we call our handyman. He comes out to quell the tension with a calm demeanor, knowledge, the heart of a servant, and honesty that we’ve learned to trust. We KNOW he’ll fix what’s wrong. If he can’t, he’ll tell us who can. Without a doubt, the tension is relieved by a man who gained our trust by providing good, honest, workmanship. My goal in 2019 then is to build THAT level of trust with every client I serve. Continue reading

I am thrilled and honored to have "3 Tips from an Evernote Certified Consultant" featured on the Evernote Blog. Here's an excerpt. The full article is posted at http://bit.ly/EN-Tips Bill Gluth is the guy you want to talk to if your business is a little rusty around the edges. Maybe you have great ideas and brilliant strategies in place but you’re just not getting that work done. Maybe you’re not growing fast enough and everyone on your team suspects you could be doing better. Or maybe your business is so new you haven’t established any workflow models at all, good or bad. As an Evernote Certified Consultant based in Tempe, Arizona, Bill has seen it all and he’s here to help. “In my practice, I work with sole proprietorships and small to mid-sized businesses to make the path to success clearer and attainable, faster,” he says. “I prize my strong... Continue reading

What?! Goal Setting is Dead in 2019! Yes, it is. Here's another idea that will increase your productivity and create success in your business and life. Continue reading

I was recently interviewed by Evernote for their Evernote Certified Consultants Community. The interview below talks about my work as a business development and Evernote Certified Consultant, how I support businesses, and the role Evernote plays. Tell us about yourself. I started Creative Thinking for Business in 2001 after the company I was working for at the time was sold. I was the VP of Sales and Marketing and was suffering from the "terrible too's" at that time. I was making ‘too’ much money, had ‘too’ few opportunities in the local market for new positions, and was ‘too’ old to go down to a lower pay grade. What’s your favorite Evernote feature/function? Why? I’m a Windows and Android user, so I use Evernote on my the Windows tablet and my Android phone. I use Evernote on my phone and desktop to clip articles and throw all of my work inside... Continue reading

Throughout any week, I talk to many different types of people about their businesses. One thing I noticed recently are mental pictures we all seem to paint. This observation is really based on experiences I've just had, co-producing and directing the comprehensive and powerful Manifesting Made Easy program. What I learned and saw clearly is the mental pictures and self-talk you and I chose to paint sets the stage for the success, prosperity, fulfillment and achievement we experience (or not). For example, some people say... ..."I can't do sales. I hate talking to people like that." This defeats those thinkers before getting started. Instead you could say, "I am here to help others. Let me see where their challenges are and suggest ways to overcome them." Here's another I like. How about ..."When I do promotions I feel like a used car salesman." (it's always a man in this phrase,... Continue reading

Of all the business terms that need reinterpretation, marketing is certainly at the top of my redefinition list. Continue reading

According to Wikipedia, Brand is defined as a name, logo, slogan, and/or design scheme associated with a product or service. WHOA! Think about this for a minute. Who the hell cares about any of that? Continue reading

When 2013 poured in, it was obvious to me that the world as I knew it shifted, dramatically. There is a new energy that brought new Mojo. Continue reading

Who wants to be as powerful as they can possibly be? Who wants to achieve and exceed their goals? Who’s life’s mission is so important that no matter what, they will achieve it without fail? Continue reading

When it comes to creating a successful small business, there are three sources of power you must mange successfully. Those sources of power are: Continue reading

A New Year, 2013. Welcome to a new time, new energy, new way of being for small business owners everywhere. Continue reading

Today, I'm featuring great CRM advice from Derek Singleton, of Software Advice. Any small business owner can use Derek's idea to manage the CRM cycle effectly. Continue reading

In my humble personal option, President Barak Obama is the best political marketer in history. His marketing platform incorporates all the elements of marketing sensationally and his brand message resonates in the hearts (not the minds) of many. Continue reading

People who are into the sales conversation often say that cold calling is dead. I agree. Cold calling, in the way it has been practiced in the past, is not very effective. Continue reading

Do you want to know how to stop junk email? It's easy. Continue reading

I had a great time last Friday, talking to Connie Kadansky, Sales Call Reluctance Coach, about a marketing process that makes cold calling work. You can listen at the link on the blog. Continue reading

My friend and highly regarded sales call reluctance coach, Connie Kadansky, points out, "It is too funny that there are sales trainers out there saying "Never Cold Call." Salespeople who buy into "Never Cold Call" are naive because guess what? Their competition is Cold Calling!" Continue reading

Cold calling is one method that can be used to uncover sales opportunities. When you combine consistent cold calling with content marketing and a well articulated sales process strategy you will see success. Continue reading

Recently I had a very nice review from one of the participants in the sales process development test program. Continue reading

I'm working on a sales process, marketing, CRM and online marketing test project right now. Today, I'm playing with keyword variations. Continue reading