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I have a friend who always posts from Foursquare "after" he leaves the venue. I thought he was antisocial or paranoid, but the more we consider the consequences, the policy has merit. i'm less concerned by telling friends on Foursquare that I'm at Dunkin Donuts than in the Denver airport, but the potential for harm is the same. I'm pondering the impact of all of this on location based marketing. I haven't seen to date research that says consumers want to be pinged when they are near a store, unless they request it. Add the privacy risk in the mix and it is an interesting topic.
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Mar 19, 2010