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Bill Laidlaw
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I see it as engagement with Piccadily Circus itself or the technology of the LED sign not with McDonald's brand. If I visited PC and had someone take a pic like those above and the shot turned into a digital-keeper it would go straight to photoshop and poof! the M would be gone. This might work for me if the brand had iconic colours that were subtly utilized in the background. Maybe with a retail outlet (same colours) very close by but not in the shot.
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Clearly a good man Ray Noorda. One who knew where he stood. Thanks Dave.
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Dec 30, 2009