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Bill Sweetman

Toronto & Ottawa, Canada

Domain Name Strategist

Recent Activity

The Seven Deadly Mistakes to Avoid When Buying a Domain Name from Someone Else

For over two decades I’ve had the privilege of helping hundreds of business professionals acquire domain names that are of strategic importance to them. As part of the client onboarding process at my domain buyer brokerage company Name Ninja, we... Continue reading

Posted Feb 27, 2017 at Sweetmantra: Domain Name Strategy

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Why I Paid $1,500 to Rescue Oliver Stone's Domain Name

I make my living as a domain name buyer broker helping entrepreneurs acquire their dream domain names, but in my spare time I like to help people solve their domain name problems, even if they aren't aware of the problem... Continue reading

Posted Dec 1, 2016 at Sweetmantra: Domain Name Strategy

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New gTLDs – Aren’t We Forgetting Something? (My DOMAINfest Asia 2016 keynote)

Last month I gave a devil’s advocate keynote talk about the new TLDs at DOMAINfest Asia in Hong Kong. Since my talk didn’t get me thrown into Hong Kong harbour, as I feared it might, I thought it would be... Continue reading

Posted Oct 12, 2016 at Sweetmantra: Domain Name Strategy

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A Domain Buyer Broker’s POV on which Domains are Most Wanted

As you may know, I spend the majority of my time working as a domain Buyer Broker helping clients acquire domain names that are owned by various third-parties. My clients are typically “end-user” buyers of domains versus domain speculators. Most... Continue reading

Posted Apr 27, 2016 at Sweetmantra: Domain Name Strategy

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Why Choosing the Wrong Domain Name is Like Burning Money

I often get asked if it really matters to a company’s bottom line whether or not they have a better domain name. While there are quite a few intangible (and therefore debatable) reasons why a higher quality domain name is... Continue reading

Posted Sep 23, 2015 at Sweetmantra: Domain Name Strategy

1

I’m Heading to Collision to Discuss Startup Domain Name Challenges

I will be attending the Collision startup conference in Las Vegas May 4-7. According to conference organizers, over 10,000 people from around the world are expected to attend this downtown Las Vegas event devoted to the fusion of entrepreneurialism and... Continue reading

Posted Apr 28, 2015 at Sweetmantra: Domain Name Strategy

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How to Lose $800,000 by Doing Nothing: Domain Acquisition Roadblocks

As a domain name buyer broker, I make my living tracking down the owners of domain names and convincing them to sell their domain names. I love the challenge and excitement of what my team at Name Ninja and I... Continue reading

Posted Apr 15, 2015 at Sweetmantra: Domain Name Strategy

2

Ten Reasons Why I (and Others) Won’t “Connect” with You on LinkedIn

I am a huge fan and user of LinkedIn. I joined the platform over 10 years ago and I use it every day as a research and communication tool. I also get several invitations a day from people wanting me... Continue reading

Posted Apr 7, 2015 at Sweetmantra: Domain Name Strategy

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Want to Be a Successful Domain Speculator? Start with these Seven Key Steps.

Almost every day I get approached by would-be domain speculators (a.k.a. domainers) wanting me to sell their domains or give them feedback on their domain portfolios. Sadly, 99% of the domains that come across my desk are mediocre and have... Continue reading

Posted Feb 11, 2015 at Sweetmantra: Domain Name Strategy

5

Believe It or Not, This is What I Do for a Living!

While attending the NamesCon domain name conference last month, I had the opportunity to sit down for one-on-one meetings with a variety of industry colleagues. Quite a few of them asked me what I was up to these days, and... Continue reading

Posted Feb 2, 2015 at Sweetmantra: Domain Name Strategy

4

Happy Birthday to Name Ninja!

It's been exactly one year since I launched Name Ninja. To celebrate this major milestone, we created the following infographic that reveals some of the data behind the company's first year of lethal domain name consulting. Check it out! (You... Continue reading

Posted May 21, 2014 at Sweetmantra: Domain Name Strategy

3

Hate Domain Speculators? Here's a Few Reasons You Shouldn't.

The next time you find yourself bemoaning the fact a domain speculator owns a domain name that you want, think again. It’s far better that a professional domain speculator owns the parked domain than it is sitting dormant with a... Continue reading

Posted Sep 3, 2013 at Sweetmantra: Domain Name Strategy

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Seven Expert Domain Name Sales Tips for Aspiring Domain Speculators

As the Lead Ninja over at domain name consulting firm Name Ninja, I get asked so often by people for help selling their domain names that I figured I should finally write a blog post about this topic that I... Continue reading

Posted Aug 12, 2013 at Sweetmantra: Domain Name Strategy

4

Taken: The Myth of Domain Name Unavailability

I hear it all the time from startups and entrepreneurs: "We tried to get a better domain name, but all the good ones were taken." And therein lays the rub. "Taken." Taken means the domain name has already been registered... Continue reading

Posted Jul 15, 2013 at Sweetmantra: Domain Name Strategy

3

Time is Your Best Friend When Finding a Domain Name for Your Startup

One of the first and most important questions I ask a prospective client when they approach me wanting my help acquiring a domain name for their startup or new business venture is, “when do you need to have control of... Continue reading

Posted Jun 18, 2013 at Sweetmantra: Domain Name Strategy

0

Quitting My Dream Job Wasn't Such a Crazy Idea After All...

It's been nearly two months since I announced I was resigning from Tucows to launch my own boutique domain name consulting firm. A lot of my friends and colleagues have been asking me how it's going so I figured that... Continue reading

Posted Jun 10, 2013 at Sweetmantra: Domain Name Strategy

3

Want to buy a domain name from someone? Here's what not to say!

If you are attempting to purchase a domain name from someone, you need to start the conversation off on the right footing. Here are some things you should avoid saying (or writing) if you wish to avoid annoying the domain... Continue reading

Posted May 28, 2013 at Sweetmantra: Domain Name Strategy

1

My New Domain Name Consulting Firm, Name Ninja, Launches Today

I'm excited to announce that today I unveiled Name Ninja, my "lethal" new domain name consulting firm. This is the first domain name venture I have launched since leaving my dream job at Tucows last month. I'm the firm's President... Continue reading

Posted May 23, 2013 at Sweetmantra: Domain Name Strategy

0

How to Deal with "Alex" the Domain Sales Spammer

Even if you only own one domain name, chances are you've received (or will eventually receive) an email from "Alex" offering you the chance to buy a domain name that's similar to yours. Here's an example of what these email... Continue reading

Posted May 20, 2013 at Sweetmantra: Domain Name Strategy

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Pricing Guidelines for Startup Domain Names

When it comes time to choosing a name and matching domain name for your startup or new product, the following domain pricing guidelines I have developed based on the class of the name will help you stay within budget, whatever... Continue reading

Posted May 7, 2013 at Sweetmantra: Domain Name Strategy

1

My Cannes Moment: Why I’m Leaving My Dream Job at Tucows

It’s official. Next Friday, April 26, is my last day at Tucows. That’s the what, and it’s pretty straightforward. Perhaps you already knew. The why? Well, that is more complicated. It relates to something I experienced over two decades ago…... Continue reading

Posted Apr 18, 2013 at Sweetmantra: Domain Name Strategy

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Bill Sweetman has shared their blog Sweetmantra: Domain Name Strategy

Apr 7, 2013

The Symmetry of the Force: The Personal Story Behind the Donation of DarthVader.com to Lucasfilm

Today’s a special day for me because it represents an important aspect of my life coming full circle. In May of 1977, as a young boy, I went to the local cinema and saw a film that changed my life.... Continue reading

Posted Oct 8, 2012 at Sweetmantra: Domain Name Strategy

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Expert Tips for Finding a Domain Name for Your Startup

One of my favourite things to do is help entrepreneurs find the perfect domain name for their new business startup. Over the last 15 years, I've had the privilege of helping hundreds of companies with this, and I take a... Continue reading

Posted Jan 3, 2011 at Sweetmantra: Domain Name Strategy

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Weasels.com - A Typical Premium Domain Name Inquiry

Hello again. I recently saw a funny little video created using Xtranormal, and I was quite intrigued by the video creation platform. Since I learn best by doing, I decided to play around with the platform and see what sort... Continue reading

Posted Nov 6, 2010 at Sweetmantra: Domain Name Strategy

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